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Andy Belmont Racing Ready to “Kick Butt” with Boudreaux’s Butt Paste

Stock Car Racing Topics:  Tom Hessert

Andy Belmont Racing Ready to “Kick Butt” with Boudreaux’s Butt Paste

Patti Kelly
Andy Belmont Racing
March 19, 2008

For Immediate Release
Contact: Patti Kelly
Andy Belmont Racing

(Concord, NC) March 19, 2008 -- Boudreaux’s Butt Paste, a product of Blairex Laboratories, is pleased to announce a new sponsor partnership program with Andy Belmont Racing. Once labeled by motorsports writer Godwin Kelly as the “all-time most memorable sponsor painted on a stock car”, Boudreaux’s Butt Paste has been utilizing motorsports marketing for several years, building brand awareness for its line of skin protection and irritation products that consumers can find in all 50 states and Canada in all fine pharmacies, retail outlets and many baby product websites.

The Boudreaux’s Butt Paste Story-

Pharmacist George Boudreaux opened his Louisiana drugstore in 1978 and soon began whipping up an old-fashioned paste that magically helped heal lots of irritated baby bottoms, and people discovered it also worked great on itches, scrapes and cuts. Local pediatricians started sending mothers to George for his special diaper rash cream-they just didn’t know what to call it. One doctor recalls laughing, "I'd send them over to see George and say, 'He's got a really good butt paste.'" And so the name "Boudreaux's Butt Paste" stuck and became a legend.

In 1994, Dr. Boudreaux sold his pharmacy to concentrate on marketing his product. He purchased an RV, renamed it the “Butt Mobile” and took it on the road to trade shows and retail outlets, sampling Boudreaux’s Butt Paste. After convincing a local Wal-Mart manager to take his product on a trial basis, the manager found Dr. Boudreaux’s Butt Paste outsold their leading brand of similar product by a large margin.

Since then, Boudreaux’s Butt Paste has been featured in several mainstream media outlets, including Oprah and People Magazine. “People laugh at the name, but once they try it, they stop laughing,” said Dr. Boudreaux, who served 12 years on the Louisiana Board of Pharmacy.

“Motorsports truly is the #1 venue for product marketing in America,” said Dr. Boudreaux. “Anyone involved with drugstores and major retailing is involved in motorsports, so it is an important area for us to tell people about our product. Boudreaux’s Butt Paste is the #1 pharmacist-recommended product for diaper rash but it has many other uses associated with skin irritation, protection and burns. “

“We are thrilled to be on board with Andy Belmont Racing on the #1 Maaco/Boudreaux’s Butt Paste Ford Fusion. After seeing their performance in Daytona with rookie driver Tom Hessert, I was anxious to get Boudreaux’s Butt Paste on the car. We’re on the “butt” of the car, so to speak, so I know all the other drivers out there will have plenty of time to memorize our logo while they are following the rear of the #1 car,” said Boudreaux.

“We are very pleased to have a sponsor of the Boudreaux’s Butt Paste caliber involved with Andy Belmont Racing,” said Andy Belmont. “While the brand name is fun to have, the people behind the product are excellent marketers and they get it. Not only is the product excellent, but the professionalism involved with the principals helps to bring our team up a level. My wife put on Boudreaux’s Butt Paste just this morning to help her poison ivy and it works great!

Boudreaux’s has just released four new items to the line of products. Boudreaux’s Baby Kisses is a lip and cheek moisturizer, Baby Butt Smooth is a dry skin ointment, Boudreaux’s Butt Bath is a moisturizing body wash and shampoo, and last but not least is the Boudreaux’s Butt Paste “On the Go” pack which is 3 travel size packs of Boudreaux’s Butt Paste. For more information on Boudreaux’s Butt Paste, please go to www.buttpaste.com or visit your local retailer. View the latest news and information on Andy Belmont Racing at www.andybelmont.com.

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