6 FOR 1 Announces Chris Knight As Public Communications Liaison
6 FOR 1
August 12, 2010
CORNELIUS, North Carolina (August 12, 2010) - - Brent Ledford, Founder and Designer of 6 FOR 1 announced today that long-time Motorsports public relations representative and Motorsports media journalist Chris Knight has teamed with the clothing label as a Public Communications liaison effective immediately.
Knight, currently the Manager of Operations and Communications at Sheltra Motorsports, a full-time ARCA Racing Series presented by RE/MAX and Menards team will assist by overseeing the public exposure of the brand to millions of fans worldwide. He is also the Assistant News Editor and Senior Staff Writer for CATCHFENCE.com, a Motorsports-related web site
Founded in 2005, 6 FOR 1 represents six days of hard work for one day of the most glorious spectacle in motorsports, racing. During the past five years, the company has introduced a line of apparel that has succeeded the standards of traditional racing fan clothing. The expertise of Ledford’s attention to a comfortable yet attracting line of clothing has helped 6 FOR 1 mold success in the American Le Mans Series, the NASCAR Sprint Cup Series, most recently with Robby Gordon Motorsports (RGM) and other racing sanctioning bodies.
6 FOR 1 will announce its newest hardware to the public in the immediate future with The 2010 Limited Edition “The Fan” (Rookie) Tee. This design will introduce a whole new concept to the motorsports merchandise industry with the unveiling of the 6 FOR 1 “Autograph Hood”. The 6 FOR 1 “Autograph Hood” is featured on the front of the tee for the purpose to capture and showcase an autograph as part of the overall design. Now fans can collect and display their favorite drivers autograph in full fashion.
“I am excited that Chris (Knight) has teamed up with 6 FOR 1 in time for our anticipated (re)-launch,” said Ledford. “His knowledge, enthusiasm and attitude reflected from the racing community makes him a perfect asset to our growing company. There is no doubt that his input and guidance will be beneficial to the growth and expansion of 6 FOR 1.”
He added, “With the approaching official unveiling of the site next week, it makes sense to have him (Chris) a part of it. Obviously, he has a very full plate but the dedication he has shown in the little time we’ve worked with him is contagious and that’s the main reason for our announcement today.”
Knight, a native of Redford, Michigan was humbled when offered the opportunity to become a part of the 6 FOR 1 team. “Brent’s (Ledford) path for his company is what attracted me the most. His company’s heart is in it for the true people that make this sport possible, the fans. I hope to be instrumental in the overall success of 6 FOR 1 not only now but for years to come.”
He added, “I’m excited that it’s also our long-term goal for 6 FOR 1 to become a spectacle in the garage. The presence of the company has been there before and despite this difficult environment the racing community is facing right now; we’re hoping to offer a product that demonstrates the value of racing, 6 FOR 1.”
For more information on 6 FOR 1, please visit 6FOR1.com.
6 FOR 1 is also expanding its awareness through the social networking databases with pages available on Facebook and Twitter (@6FOR1).
About 6 FOR 1:
6 For 1’s mission is simple. To highlight the lifestyle of a motorsports racing fan through sleek and innovative clothing design. At 6 FOR 1 we break the mold of traditional motorsports apparel by directly involving our fans in product development and design. 6 FOR 1 continually searches for the next great idea while producing some of the highest quality products on the market today. Most importantly, at 6 FOR 1 we are fans that live by our motto day-in and day-out; “Live Six To Race One”.
With the impending re-launch of 6 FOR 1, the company is opening the site to authorized receipts before its official launch to the public.
For access, simply visit www.6for1.com and use the following log-in information to access the full site:
For Additional Information, Please Contact:
Brent Ledford, 6 FOR 1
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