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BORLA® Performance Named as Official Exhaust of Pirelli World Challenge

American Government Special Collections Reference Desk

Sports/Touring Car Racing Topics:  Borla

BORLA® Performance Named as Official Exhaust of Pirelli World Challenge

Tom Blattler
Pirelli World Challenge
28 January 2016


Microsoft Word version

For Immediate Release

Pirelli World Challenge
Renowned Exhaust Company brings pioneering components, great heritage to the Series

AUSTIN, Tex. (Jan. 28, 2016) –- WC Vision LLC today announced a new partnership with renowned BORLA® Performance Industries to be the official exhaust of the Pirelli World Challenge.

BORLA® Performance, headquartered in Johnson City, Tenn., is the pioneer and leading manufacturer of stainless steel performance exhaust systems and components including aerospace-grade exhausts engineered for personal expression.

With a rich history of nearly 40 years, BORLA® has been committed to manufacturing world-class, American-made exhaust systems that provide the ultimate power, style and custom sound based for the drivers’ needs. BORLA®, with a product development, engineering and sales/marketing facility in Oxnard, Calif., has been leader in European ultra-luxury vehicles, trucks, SUVs as well as American Muscle machines.

In 2016, Pirelli World Challenge enters its 27th year of competition following its most competitive racing season in 2015 with series Drivers’ Champions representing five different manufacturers: Johnny O’Connell (Cadillac), Frankie Montecalvo (Mercedes-Benz), Colin Thompson (Porsche), Michael Cooper (Chevrolet), Corey Fergus (Porsche), Jason Wolfe (Kia) and Johan Schwartz (Chevrolet). In addition, Manufacturer titles went to Porsche (GT), Ford (GTS), Mazda (TC) and Honda (TCA).

“BORLA Performance is both honored and excited to be the official exhaust partner of Pirelli World Challenge,” said David Borla, Vice President of Sales and Marketing for BORLA. “Our long standing reputation for automotive performance and power is unrivaled in the exhaust category which makes BORLA a perfect fit for the aggressive and highly competitive environment of Pirelli World Challenge. Combine the performance element with the breadth and variety of cars that race in this series, the venues in which they race, and the partners that support the series and it’s no mystery why we’re so proud to have been chosen as the official exhaust of Pirelli World Challenge.”

“We are very pleased to be partnering with BORLA Exhaust as the Official Exhaust of the Pirelli World Challenge,” said Greg Gill, WC Vision President and CEO. “The heritage of Borla as well as their relentless pursuit of quality and innovation makes them an ideal partner with the Series.”

The 2016 Pirelli World Challenge season kickoffs on March 3-6 at the Circuit of the Americas in Austin, Tex., with a sensational headliner weekend featuring all seven PWC classes in action as well as the six-hour SRO Blancpain Endurance GT feature.

# # #

About BORLA®:

BORLA® is the pioneer in the design and manufacture of aerospace-grade, stainless steel performance exhaust systems engineered for personal expression – with headquarters in Johnson City, Tenn., as well as a product development, engineering and sales/marketing facility in Oxnard, Calif. With nearly 40 years of rich history – from roots in European ultra-luxury vehicles, trucks, SUVs to American Muscle – BORLA® has been committed to manufacturing world-class, American-made exhaust products that provide the ultimate power, style and custom sound based on the ever-changing needs of drivers. For more information, visit www.borla.com. Follow them on Facebook at www.Facebook.com/BorlaExhaust, on Twitter @BorlaExhaust and on Instagram @borlaexhaust. For more information, please contact 951-719-1040 or media@borla.com.

About the Pirelli World Challenge:

Coming off the most exciting racing campaign in its 26-year history, Pirelli World Challenge announced a variety of new elements to its 2016 series including an impressive 11-weekend schedule and a new alliance with SRO Blancpain GT Series. In 2015, the sensational Pirelli World Challenge competition saw nine different auto manufacturers finishing the final eleven point positions in the GT category. The 2016 Pirelli World Challenge will be contested at the Circuit of the Americas, March 3-6; St. Petersburg, Fla., March 11-13; Long Beach, Calif., April 15-17; Barber Motorsports Park, April 22-24; Canadian Tire Motorsports Park, May 19-22; Lime Rock Park, May 27-28; Road America, June 24-26; Mid-Ohio Sports Car Course, July 29-31; Utah Motorsport Campus, August 12-14; Sonoma Raceway, Sept. 16-18; and Mazda Raceway Laguna Seca, Oct. 7-9. Pirelli World Challenge has also confirmed the television package with CBS Sports Network that will include a live race broadcast for the 2016 season as well as the expanded relationship with Motor Trend on Demand TV. For additional information on PWC, please go to www.world-challenge.com.



Contacts: Tom Blattler, Pirelli World Challenge, 317-525-5692
Dave Drimmie, Pirelli World Challenge, 416-604-3113

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