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AUTO SHOW—1943 STYLE


AUTO SHOW—1943 STYLE

Berkeley Daily Gazette
23 October 1943


Do you remember "way back" before December 7, 1941? If you do, you will recall that this was the season when new automobile models for the coming year were making their debut.

Do you remember the thrill it was to see one of the sleek, new creations come rolling down the street? Even more impressive were the row on row of dazzling displays at the annual automobile show.

Motor vehicles are still rolling off the assembly lines, but they're not the "glamour" cars of yesteryear. Most of them are the "fresh-air" variety—jeeps and trucks. "Closed" models are the clanking, many-ton tanks. Our auto show of today is the unending rush and rumble of these machines from the production line to the spots where they can do the most harm—to the enemy.

The automobile industry has been a tower of strength in the battle of production. But we could never have built up this great industry if its products had not been brought within reach of the average man through installment buying. In California, statewide branch banking has made available to everyone the advantage of economical automobile financing. Undoubtedly, this has contributed in no small way to the fact that California has more cars than any other state in the Union.

Although America's auto shows are casualties of the war they will return after V-day, for these events were more than mere dress rehearsals for the new year's motor styles—they were pageants of progress reminding us annually of the modern miracle which had lifted this nation from the horse-trot tempo of the "gay nineties" to the swift pace of the "fighting forties."

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