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MC2 Energy Drink Joins Sheltra Motorsports For Kansas

American Government Special Collections Reference Desk

Stock Car Racing Topics:  Patrick Sheltra, Kansas Lottery 150, Kansas Lottery 300

MC2 Energy Drink Joins Sheltra Motorsports For Kansas

Chris Knight
September 28, 2009

WHITESVILLE, Kentucky (September 28, 2009) - - Officials from Sheltra Motorsports and MC2 Energy Drink jointly announced today that the Las Vegas, Nevada Energy Drink will join driver Patrick Sheltra for a double header race weekend consisting of the ARCA RE/MAX Series and NASCAR Nationwide Series events from Kansas Speedway.

Sheltra will drive for his family owned team in the ARCA RE/MAX Series event while taking the reins of MacDonald Motorsports’ No. 81 entry for Saturday’s NASCAR Nationwide Series contest.

MC2 Energy Drink will serve as an associate marketing partner for Sheltra’s No. 60 ARCA RE/MAX Series Dodge Charger for Thursday’s Kansas Lottery 150 and his No. 81 NASCAR Nationwide Series Dodge Charger for Saturday’s Kansas Lottery 300.

Available in Berry Blue and Cherry Red, MC2 Energy Drink is formulated to taste good, quench your thirst and provide that boost of energy you can drink and enjoy.

MC2 Energy Drink has a long-standing marketing partnership in the NASCAR Nationwide Series but this weekend will mark the company’s first alliance with the Indiantown, Florida native.

“I’m very honored to represent MC2 Energy Drink this weekend at Kansas,” said Sheltra, who will make his fourth career NASCAR Nationwide Series start Saturday. “I’ve known the great people at MC2 Energy Drink for a while but now to be on the same team is hopefully the start of a long lasting and winning relationship.”

Ronald Serota, President of MC2 Energy Drink offered his thoughts on teaming with this up and coming driver. “We’ve been looking at Patrick for a long time now. He brings everything we’re looking for on and off the track to the table and that just overwhelms us. We’re looking forward to being part of a successful weekend at Kansas Speedway and working with Patrick for a long time to come.”

Sheltra admits he has a busy weekend ahead of him but is grasping the hectic schedule with open arms.

“This is racing at it’s best,” he said. “We’re going to run the ARCA race on Thursday and we should have a shot to win the race. Then after that, I’m going to be focused on the No. 81 car in the Nationwide Series. I want to do everyone a good job. We’re proud to have Buffalo Wings & Rings and MC2 Energy Drink aboard for my second run with MacDonald Motorsports and I’m hoping we can come away with a top-20 finish.”

The Kansas Lottery 150 (100 laps/150 miles) is the 20th of 21 events on the 2009 ARCA RE/MAX Series schedule. The ninth ARCA race held at Kansas is a one-day show. Practice begins Thursday, October 1 with a two hour practice session planned from 9:00 a.m. - 11:00 a.m. Menards Pole by Ansell qualifying is slated to begin at 1:00 p.m. The event will take the green flag shortly after 4:00 p.m. The race will be broadcasted live on SPEED and through the ARCA Racing Network (ARN) online at arcaracing.com. All times are local.

The Kansas Lottery 300 (200 laps / 300 miles) is the 29th of 35 events on the 2009 NASCAR Nationwide Series schedule. The annual Fall tradition is a two-day show. Practice begins Friday, October 2 with an hour and a half practice session planned from 2:00 p.m. – 3:30 p.m. A final practice session has been etched in on Thursday night from 5:00 p.m. – 6:00 p.m. Qualifying is set for Saturday, October 3 set to roll off at 9:00 a.m. The event will take the green flag shortly after 2:30 p.m. The event will televised live on ESPN2 with a pre-race show scheduled to lift off at 2:00 p.m. Additional race coverage will be available through the Motor Racing Network (Radio) and Sirius satellite radio channel 128 also launching at 2:00 p.m. All times are local.

For more on Patrick Sheltra, the Sheltra Motorsports team and marketing partnership opportunities please visit PatrickSheltra.com.

For additional input on MC2 Energy Drink, please connect to mc2energydrink.com.

About Sheltra Motorsports:

Sheltra Motorsports (sheltramotorsports.com) is a three-tier Motorsports operation consisting of dirt and asphalt competition. Patrick Sheltra, a 23-year old native of Indiantown , Florida competes in the UMP and WoO (Dirt) Series; while also running a full schedule in the ARCA RE/MAX Series (No. 60) and a limited schedule in the NASCAR Nationwide Series. Sheltra Motorsports ownership is combined of Richard, Grace and Patrick Sheltra. The team is headquartered in Indiantown , Florida with additional operations in Richmond , Indiana and Whitesville , Kentucky .

About MC2 Energy Drink:

Beverage Plus Inc., the makers of MC2 Energy Drink is a leading franchise company in the Energy Drink industry. The company, headquartered in Zurich, Switzerland and located in Las Vegas, Nevada is the holder of the exclusive worldwide license for the entire beverage product line of the Missouri-based Roubi Doux Beverage Company. Besides the MC2 Energy Drink, Beverage Plus Inc. distributes 38 other soft drinks worldwide.

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TEAM COMMUNICATIONS CONTACT:
NAME: Chris Knight, Sheltra Motorsports
PHONE: 239.834.9797 or 239.214.1083
EMAIL: chris@patricksheltra.com

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