2008 Mustang: Ford's Brand New Warrior
May 18, 2007
The Ford Motor Co. announced last Friday the new 2008 Mustang with Warriors in Pink package - a limited production of 2,500 vehicles in support of Susan G. Komen for the Cure. The limited edition Mustang is produced in celebration of the 25th anniversary of the world’s largest grassroots network of breast cancer survivors and activists.
The new Mustang is the first-ever vehicle from the automaker to be designed exclusively in support of Susan G. Komen for the Cure. Now on its 13th year of support, Ford has dedicated more than $90 million in cash and in-kind donations to help save lives and fight breast cancer.
The Ford Mustang is one of the greatest milestones in the auto industry’s success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and the vehicle remains one of the hottest selling road machines in America. Mustang is also America's best selling convertible. Launched in 2006, the Ford Warriors in Pink campaign stresses courage and power in dealing with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer.
The Mustang with Warriors in Pink package will add a pink ribbon and Pony fender badge, a pink Mustang rocker tape striping, charcoal leather seats with pink stitching, an aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon. This is in addition to trusted auto parts consisting of Ford Mustang tire chain, engines, suspension, radiator, and more.
"Ford has been a long-standing supporter of Komen for the Cure and this year we've designed a special product to help raise awareness and find a cure for breast cancer," said Connie Fontaine, the Ford Customer Experience Manager. "For the 2007 campaign, Ford truly breaks the mold by creating the first-ever Ford 2008 Mustang with Warriors in Pink package to support Komen for the Cure. With the addition of the new Mustang to Ford's already powerful line of Warriors in Pink gear available at Fordcares.com, we plan to have yet another successful year as we provide our support in the fight against breast cancer."
For this year, the automaker offers more options including a DVD-Based GPS Navigation System made by Pioneer, heated seats, power passenger seats, revised interior colors, and the Sirius satellite radio. The GT Appearance Package made its debut in 2007 as well. This package adds a non-functional hood scoop, bright rolled exhaust tips and an engine cover featuring the pony emblem.
The new Mustang, fueled by the Warrior spirit, will be delivered to dealers in mid-summer. The automaker’s goal is to donate more than half a million dollars through sales of the new Mustangs in addition to other fundraising efforts. The money shall be used by the organization to disseminate information and to help breast cancer patients. To stress, about ten million women around the world could die from breast cancer in the next 25 years without the right cure.
Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us - from power and courage to strength and compassion. These new symbols will be found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of the net proceeds will be donated to Komen for the Cure. More than $1 million of merchandise were sold in 2006.
The limited edition 2008 Mustang with Warriors in Pink package is currently available for consumers to pre-order through their local Ford dealers. The Mustangs, fueled by the Warrior spirit, will be delivered to dealerships in the mid-summer.
Available on the V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package will add a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, an aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors - black, metallic silver and performance white.
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