Teens Would Choose Ford Mustang
June 18, 2008
Ford's newsletter recently announced that a survey found out that teens would choose a Ford Mustang more than any other new car. The survey was conducted by Teenage Research Unlimited. Said organization is known for focusing on youth market researches.
According to the survey, when asked which new car they are likely to buy, most of the respondents named the Ford Mustang. The appeal of the Mustang to people of all ages has been well documented ever since it appeared in the market. With its durable auto body parts, the choice for the Mustang is not only based on its power but also in its longevity.
The appeal of the Mustang to American car buyers is so apparent that one in every two sports car sold in the country is a Mustang. Robert Parker, Ford car marketing manager went as far as saying that the Mustang is part of this country's culture.
"The Mustang is a part of Americana; it is part of our culture and who we are," said Parker. "It's the kind of car that makes you feel different when you're driving it, whether you're a teenager or not."
Fritz Wilke, Ford Mustang brand manager said that when it comes to teens, the appeal of the Mustang not only rests on its iconic status or its auto body parts but in its pricing. According to the Dearborn automaker, the sports car is priced below $20,000 putting it within the reach of teens.
"Mustang starts out at a price point that is within a teen's reach," said Wilke. "It's a little more realistic than other much more expensive sports cars," he added. Another reason maybe the fact that customizing the Mustang pose not too much of a problem to teens. Since teens are more inclined to customize their cars, it is a good thing for them that the Mustang is one of the most personalized cars of all time.
Apart from its iconic status, reasonable pricing, and being easy to personalize, the Ford Mustang is also one safe car. The 2008 Mustang according to Ford's newsletter is the only first sports car and convertible to achieve the highest rating possible in tests conducted by the U.S. government on new cars.
Ford Chief Engineer for Safety Systems Steve Kozak knows this perfectly. "Having a Mustang convertible as her first car is something my daughter will remember for the rest of her life," said Kozak. "My wife and I are happy knowing that, while she's having the time of her life, she'll be driving the top safety-rated convertible on the market."
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