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Sheltra Motorsports / TotalRaceBabe.com Announce Extension With Turn Two Marketing

American Government Special Collections Reference Desk

Stock Car Racing Topics:  Patrick Sheltra, TotalRaceBabe.com

Sheltra Motorsports / TotalRaceBabe.com Announce Extension With Turn Two Marketing

Chris Knight
October 16, 2009

WHITESVILLE, Kentucky (October 16, 2009) - - Sheltra Motorsports and TotalRaceBabe.com jointly announced today the extension of their partnership with Turn Two Marketing in the race for Breast Cancer Awareness for the remainder of the 2009 racing season.

At Kansas Speedway earlier this month, the duo joined forces with the NASCAR vendor to sell the team’s “Together We Can Make A Difference” bracelets which create a slick appeal while raising awareness to one of the world’s most deadliest forms of cancer.

Turn Two Marketing will sell the bracelets for $15.00 a piece at the following souvenir trailers this weekend at Lowe’s (North Carolina) Motor Speedway and for the remainder of the 2009 NASCAR season. The bracelets will be on display and available for purchase through: 3M, Caterpillar (CAT), Crown Royal, Ford, General Mills (Cheerios), Jack Daniels and Michael Waltrip Racing (MWR).

“We are overwhelmed and extremely appreciative of the support from Turn Two and their associates and other teams to allow these bracelets to be sold for a great cause,” said Chris Knight, Director of Communications for Sheltra Motorsports. “We’ve worked diligently to spread the word about Breast Cancer Awareness and thanks to the effort by David Mitchell and TotalRaceBabe.com, we are reaching out to new venues to help us join the fight.”

For each bracelet sold, $5.00, will be donated to Kimmie Cares, the official Breast Cancer Awareness charity for Sheltra Motorsports. The team is hoping to donate a check of $25,000.00 to them through the bracelets and other benefits at Homestead-Miami Speedway next month for the Ford 300, the season finale for the NASCAR Nationwide Series. Driver Patrick Sheltra will make his second career start at the 1.5-mile oval.

The Kimmie cares doll, book, from The Partners For A Cure Foundation address two critical and often overlooked issues for women with cancer - helping moms explain the effects of cancer to their small children, and helping both child and adult share their fears and feelings so they can remain close during this time of illness.

While many other organizations fund cancer research, donating money for equipment, new medicines and scientists' salaries, the The Partners For A Cure Foundation takes a somewhat different approach. Proceeds generated from the sale of the Kimmie Cares doll as well as donations collected through other means are distributed not to scientists, but to individuals with cancer. PFACF helps patients who are struggling financially from the high costs of cancer treatment and related cancer care expenses.

About Sheltra Motorsports:

Sheltra Motorsports (sheltramotorsports.com) is a three-tier Motorsports operation consisting of dirt and asphalt competition. Patrick Sheltra, a 23-year old native of Indiantown, Florida competes in the UMP and WoO (Dirt) Series; while also running a full schedule in the ARCA RE/MAX Series (No. 60) and a limited schedule in the NASCAR Nationwide Series. Sheltra Motorsports ownership is combined of Richard, Grace and Patrick Sheltra. The team is headquartered in Indiantown , Florida with additional operations in Richmond , Indiana and Whitesville , Kentucky .

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TEAM COMMUNICATIONS CONTACT:
NAME: Chris Knight, Sheltra Motorsports
PHONE: 239.834.9797 or 239.214.1083
EMAIL: chris@patricksheltra.com

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