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PowerTrac To Muscle Patrick Sheltra Around Daytona

American Government Special Collections Reference Desk

Stock Car Racing Topics:  Patrick Sheltra, Lucas Oil Slick Mist 200

PowerTrac To Muscle Patrick Sheltra Around Daytona

Chris Knight
Sheltra Motorsports
February 1, 2010

“New Marketing Partner Enters Motorsports World”

DAYTONA BEACH, Florida (February 1, 2010) - - Officials from Miami, Florida-based PowerTrac Machinery and Sheltra Motorsports jointly announced today that PowerTrac will join the veteran ARCA Racing Series presented by RE/MAX and Menards team as the primary marketing partner of the team’s No. 60 Dodge Charger entry for Saturday’s Lucas Oil Slick Mist 200 at Daytona (Fla.) International Speedway.

The event will be the first alignment for PowerTrac in the Motorsports arena set to take place at the “World Center of Racing” for the series “Super Bowl” event.

PowerTrac represents over 50 years as a worldwide buyer and seller of heavy construction and earthmoving equipment, and is a wholly owned subsidiary of R. Udelson, Inc. PowerTrac sells construction equipment for roads and highway construction, mining, forestry, waste disposal, land clearing, site development, quarry, agriculture, pipeline and building construction.

They specialize in CAT, Komatsu, Hitachi, Volvo, LongReach, Dynapac, Case, Ingersoll-Rand, Terex, Titan and other manufacturers. They also carry a full line of dozers, loaders, artic rear dumps, excavators, graders, compactors, water equipment, hydraulic hammers, lowboy trailers, service and mechanics trucks.

In addition to machinery and attachments, PowerTrac offers a wide range of added services, from purchase options, rent to rent, rent to own, warranties, financing, heavy hauling, and even worldwide shipping.

“It’s an honor for me to carry the PowerTrac name this weekend at Daytona (Fla.) International Speedway,” said Patrick Sheltra, driver of the No. 60 PowerTrac Machinery Dodge Charger. “Their commitment and integrity to the construction industry fits the same values we share at Sheltra Motorsports. The partnership is a great fit.”

“PowerTrac is very proud of the Sheltra Motorsports union and the opportunity to be represented by Patrick Sheltra, a driver in a caliber of his own. His dedication through obstacles and successes is a testament of the qualities of a leader and a winner. We stand beside him,” said PowerTrac Vice President Ryan Udelson.

The Indiantown, Florida native is looking to start off his 2010 racing season in a much better direction than he did last year. In the final laps of last February’s ARCA season opener contact from another competitor while running in the top-three sent Sheltra into the wall before hammered broadsided by another competitor at full speed. The impact sent Sheltra’s machine into a series of tailspins before coming to rest at the bottom of the racetrack. Sheltra was extracted from his vehicle and transported to a local hospital where he spent three days in the hospital and later recovered from injuries from compressive fractures to his vertebrae.

“We’re going back to Daytona this weekend to make a statement and finish what we started,” offered Sheltra. ”Our PowerTrac Dodge Charger this year is as fast if not faster than our car at Daytona last year. Our chances at redemption are looking great for Saturday!”

Entering Daytona, Sheltra has 67 ARCA Racing Series presented by RE/MAX and Menards starts to his credit with one career victory at Salem Speedway (April 2009). During his ARCA tenure, Sheltra has accumulated 10 top-fives and posted 22 top-10 finishes. A third place qualifying effort at Rockingham Speedway (April 2009) is Sheltra’s best time trials efforts to date. He has controlled the ARCA field five times for 109 laps.

The Lucas Oil Slick Mist 200 at Daytona (80 laps / 200 miles) is the first of 20 events on the 2010 ARCA Racing Series presented by RE/MAX and Menards schedule. The 47th ARCA race held at Daytona is a three-day show. Practice begins Thursday, February 4 with a four hour and fifty minute practice session planned from 12:00-4:50 p.m. Menards pole qualifying presented by Ansell is set for Friday, February 5 slated to begin at 11:00 a.m. A fifty minute final practice session is etched in on Friday evening from 5:40pm-6:30 p.m. The event will take the green flag on Saturday, February 6 shortly after 4:00 p.m. The race will be televised live on SPEED with additional race coverage including live timing and scoring and radio broadcast through the ARCA Racing Network (ARN) online at arcaracing.com. All times are local.

Stay tuned for a revamped web site and several social networking opportunities to connect with Patrick Sheltra and the Sheltra Motorsports team but in the mean time for the latest and marketing partnership opportunities please visit PatrickSheltra.com.

For information about PowerTrac Machinery, please visit PowerTrac.com. For sales inquires or opportunities please contact Sales@PowerTrac.com.

About Sheltra Motorsports:

Sheltra Motorsports (sheltramotorsports.com) is a three-tier Motorsports operation consisting of dirt and asphalt competition. Patrick Sheltra, a 23-year old native of Indiantown, Florida competes in the UMP and WoO (Dirt) Series; while also running a full schedule in the ARCA Racing Series presented by RE/MAX and Menards (No. 60) and a limited schedule in the NASCAR Nationwide Series. Sheltra Motorsports ownership is combined of Richard, Grace and Patrick Sheltra. The team is headquartered in Indiantown, Florida with additional operations in Richmond, Indiana and Mooresville, North Carolina.

TEAM COMMUNICATIONS CONTACT:
NAME: Chris Knight, Sheltra Motorsports
PHONE: 239.834.9797 or 239.214.1083
EMAIL: chris@patricksheltra.com

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