U.S. Department of Transportation and Consumer Reports Launch Partnership to Fight Distracted Driving
U.S. Department of Transportation
March 7, 2011
Monday, March 7, 2011
New CR poll: Younger drivers more likely to text and drive, less likely to view as a danger
Transportation Secretary Ray LaHood, Consumers Union President Jim Guest unveil free guide for parents, teachers aimed at preventing teens from driving distracted
YONKERS, NY — The U.S. Department of Transportation and Consumer Reports today announced a new partnership to educate parents, teachers, and teens about the dangers of distracted driving. Consumer Reports released the results of a new poll that shows younger drivers are more likely to use handheld devices while driving — and less likely to view them as a danger.
Starting today, a free guide for parents and educators called “Distracted Driving Shatters Lives” is available at the Department of Transportation (DOT)’s web site http://Distraction.gov and at http://www.consumerreports.org/distracted. Copies will be distributed to schools and volunteer groups by the National School Safety Coalition. The DOT and Consumer Reports today are sending a public service announcement to TV stations nationwide, and the guide will be highlighted in a Consumer Reports video to air in retail stores across America in April, where it is expected to reach as many as 100 million people.
Transportation Secretary Ray LaHood joined Jim Guest, the president of Consumers Union, the nonprofit publisher of Consumer Reports, at the organization’s headquarters this morning to discuss the risks of distracted driving at a panel discussion by safety experts representing schools, families, and law enforcement. LaHood is the first member of a Presidential Cabinet to visit the Consumer Reports HQ in Yonkers, NY.
Secretary LaHood said, “Distracted driving has become a deadly epidemic on America’s roads, and teens are especially vulnerable because of their inexperience behind the wheel and, often, peer pressure,” Secretary LaHood said. “Behind the statistics are real families who have been devastated by these tragedies. We’re pleased to be working with Consumer Reports to raise awareness and help communities fight this problem.”
Guest said, “It only takes a moment of distraction to cause a tragedy. No text or call is worth a life. We know that educating people about the risk of distracted driving works. This partnership is devoted to spreading the word about the dangers of distracted driving and specific steps you can take to make a difference.”
A new, nationally representative survey by Consumer Reports National Research Center showed how widespread distracted driving is, especially among younger drivers:
The survey was fielded in November 2010 with a total of 1026 respondents.
Secretary LaHood also unveiled the latest video in the Department of Transportation’s “Faces of Distracted Driving” series today on Distraction.gov, featuring Miss South Dakota Loren Vaillancourt, who has been speaking to teens about the dangers of distracted driving since her brother was killed by a distracted driver in May 2009.
According to the Department of Transportation, nearly 5,500 people in the U.S. were killed and almost half a million were injured in accidents related to distracted driving in 2009. Eighteen percent of those fatal accidents involved the use of a cell phone.
The free brochure “Distracted Driving Shatters Lives” produced by DOT and CR recommends six steps for parents:
Contact: Olivia Alair • Tel: 202.366.4570
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