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Nissan's Power 88 Plan Might Drag the Company into a Production Dilemma

Topics:  Mazda

Nissan's Power 88 Plan Might Drag the Company into a Production Dilemma

Marty Vergel Baes
July 8, 2011

Author: Marty Vergel baes

Nissan's latest goal of increasing its global market share to 8% by 2017 might force them to focus on quantity of vehicles produced rather than on quality.

This might be an ideal goal for Nissan since they already started implementing active policies in the past to grab greater market share in the US and in other areas where they operate. These policies were also the reason why Nissan experienced significant sales increase in America while other car makers such as Honda and Toyota are suffering from inventory shortages brought about by the March 11 earthquake in Japan.

In addition to this, Nissan's "Power 88" plan or their efforts to achieve the 8% global market share by 2017 would also provide benefits to car finders in the US and the rest of the world since this will provide them with greater vehicle and auto financing options.

However, most car experts have realized the downside of Nissan's current goal. Most observers right now are thinking that Nissan might have overlooked the need to provide new car finders with quality vehicles since the Power 88 plan seems to focus on how to increase the company's production output as evidenced by its immediate target of introducing new vehicles every six weeks.

This observation was further strengthened by Carlos Ghosn's failure to mention anything about his company's plan on improving their vehicles' quality when he presented Nissan's global plan for the coming years.

Unlike the previous presentation of the company's long term plan, the latest only mentioned vague and broad idea as to how Nissan would be improving their products' quality. The CEO only emphasized that their ultimate goal as of the moment is to become one of the top automakers in the world.
But when Ghosn finished his presentation, he clarified that quality was actually a significant part of his growth plan. He even referred to this as the unspoken part.

If this is actually the idea that Nissan's CEO intends to consider, he might as well be prepared to carry this out on the plan since his company is currently considered as an underperformer among Japanese car makers in terms of vehicle.

Article Source: http://www.articlesbase.com/cars-articles/nissans-power-88-plan-might-drag-the-company-into-a-production-dilemma-5000065.html

About the Author

Marty Vergel Baes is an SEO Content Writer for three years now. He has been an expert in writing automotive related articles. Among the topics that he specializes on includes car buying guide, car maintenance tips, auto financing, and bad credit auto financing guides for http://www.carfinderservice.com/, http://aboutcar.com/ and http://www.autofinancing.net/. He is also good in conducting SEO research and article distribution with anchor texts on the body.

This article is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported (CC BY-ND 3.0) License.

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