Good results for Hyundai in the first months of 2011
July 14, 2011
In the last few months Hyundai has appeared on newspapers and specialised reviews with news regarding the launch of new, innovative models, positive sales and much more. The Korean motor company, which has been on the European market for a short time, is achieving success after success, showing to be able to keep pace with other famous car companies.
An evidence of the progresses that the company is making is given by the piece of news that reveals that the advertisement of the motor company is ought to appear, together with those of other well-known companies, on the bright panel of Piccadilly Circus, in London. A honour for few companies, and a unique chance to promote oneself and to underline the importance of a brand: one of the symbols of the British capital city, the neon signs of Piccadilly Circus, which have been turned off only in exceptional cases (World War II and the death of Churchill, for example), are seen every year by millions of people. According to the Economist, the Hyundai sign is going to replace the Sanyo one, which has been in Piccadilly since 1978. A great result for the car company, which is said to pay this visibility about 2 million pounds a year.
The extent of the success of Hyundai is not only showed by its admission in the glorious square of Piccadilly Circus, but also by more concrete and undeniable data. In the first quarter year of 2011 the Korean company has achieved very good results on the foreign market, with a 18,230 billion turnover (21,4% more than last year), although it is coping with a non excellent situation as far as the national market is concerned. The number of Hyundai car registrations abroad has increased by 11,6% in the first three months of the year (while in Korea it has decreased by 0,8%), and the expectations for the future are positive.
In Europe 5 million Hyundai cars have been sold, an excellent result if you consider that the first Hyundai models were launched on the European market only in 1977, when the model called Pony appeared in the old continent. The European country that seems to most appreciate the Korean company is Germany, where 700,000 cars have been registered, but also Italy seems to appreciate a lot the models produced by the Korean car company. In the first quarter year over 11,000 cars have been registered in Italy, a result that perhaps is not amazing, but which has to be seen as very positive in the light of the general decrease of regulations.
And the company seems to be wanting not to lose ground if you consider the novelties that it has in store: the new i40, a 5 meters long model that is meant to conquer the D segment, will be available from September. The aim of Hyundai is to be classified among the first five car companies for this sector by 2012. But the company looks forward, as evidenced by the new Hyundai Floauto, a model realised by a student of the Seoul University, who took inspiration from luxury yachts to give birth to this car. Conceived to be an innovative model of eco-friendly car, Floauto, which is not meant to be launched on the market for the moment, is powered by an electric motor that can be recharged by solar panels on the roof.
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