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U.S. Automotive Parts and Components Business Development Mission to Russia

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American Government

U.S. Automotive Parts and Components Business Development Mission to Russia

Elnora Moye
Federal Register
September 22, 2011


[Federal Register Volume 76, Number 184 (Thursday, September 22, 2011)]
[Notices]
[Pages 58778-58780]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2011-24290]


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DEPARTMENT OF COMMERCE

International Trade Administration


U.S. Automotive Parts and Components Business Development Mission 
to Russia

AGENCY: International Trade Administration, Department of Commerce.

ACTION: Notice.

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Mission Description

    The U.S. Department of Commerce, International Trade 
Administration, U.S. and Foreign Commercial Service (CS), is organizing 
an Automotive Parts and Components Business Development Mission to 
Russia on April 23-28, 2012. Led by a senior Department of Commerce 
official, this mission is designed to provide an opportunity to explore 
Russia's rapidly expanding car and truck assembly market to a diverse 
cross section of companies selling goods and services into the 
automotive sector, including but not limited to: components for vehicle 
manufacture, replacement parts, aftermarket products, repair equipment, 
capital equipment used for vehicle manufacture, testing equipment, and 
software and engineering services.
    Mission participants will benefit from expert briefings on the 
Russian market as well as on current developments in Russia's emerging 
auto sector. The mission program will include opportunities to meet key 
Russian Government officials and decision-makers, one-on-one meetings 
with potential business partners and site visits to automotive assembly 
plants and component manufacturers. The U.S. and Foreign Commercial 
Service is targeting a minimum of 15 and a maximum of 20 U.S. 
companies.

Commercial Setting

    During Soviet times, average citizens spent years on waiting lists 
for the 4 or 5 models of available cars, most based on 1960s 
technology. Quality control was minimal.
    In 2010, automobile ownership in Russia--a country of 140 million 
consumers--grew to more than 244 vehicles per 1,000 inhabitants, 70% 
higher than the 2001 rate of 140 vehicles per 1,000 inhabitants. This 
compares to around 850 cars for every 1,000 Americans. Sales of cars 
and trucks in Russia are currently growing at an annual rate of 30 
percent. Approximately 34 million cars are on Russian roads today, of 
which 14 million are foreign brands.
    While sales of Russian automobiles declined in 2008, due to the 
world-wide financial crisis and recession, car sales have picked up 
again as the Russian economy recovers. In 2010, Russian customers 
purchased 1.9 million cars. This figure includes 646,000 new Russian 
cars and 1.25 million foreign cars, both imported and produced in 
Russia. Importers forecast continued rapid growth of approximately 20 
percent in 2011. If these trends continue, most experts project Russia 
will be the largest automotive market in Europe in the next few years.
    Prior to the global financial crisis that started in 2008, Russia's 
economy was growing at a healthy pace. Annual GDP growth averaged 7.5 
percent from 2001-2007. In 2008 and 2009, Russia experienced negative 
GDP growth. However, Russia's economy began to grow again in late 2010, 
experiencing GDP growth of 3.8% in the last two quarters of 2010. 
Economists now forecast Russia's economy, supported by higher prices 
for oil, gas and raw materials, to continue growing at around 4% 
annually in the near term.
    Russia's giant auto plants remained largely unaffected by the 
economic turmoil that followed the collapse of the Soviet Union. During 
the inflationary 1990s, auto parts became a valuable barter commodity. 
As the Russian market opened to imports, the few wealthy Russians able 
to afford imported vehicles opted for new foreign cars. At the same 
time, imported used cars began to compete with new Russian cars in the 
rapidly expanding mass market. The financial crisis of 1998 and the 
significant devaluation of the Russian ruble made imports more 
expensive and thus provided a stimulus to Russian manufacturers.
    Russia's auto industry has largely been centered in the city of 
Togliatti in the Samara region and in Nizhny Novgorod. The giant 
AvtoVaz factory, one of Russia's largest industrial enterprises, is 
located in the city of Togliatti. The plant reported output of 517,000 
cars in 2010 and accounted for 30 percent of Russia's automotive 
output. AvtoVaz produces cars in the $5,000 to $15,000 range for the 
Russian market and exports about 8% of its output to the former Soviet 
republics.
    The GAZ plant in Nizhny Novgorod has ceased production of passenger 
vehicles. The last Volga Sibir--a modified version of the Chrysler 
Sebring sedan--rolled off the assembly line October 31, 2010. The 
factory continues to produce the popular Gazelle line of light trucks 
and minivans, and the company also produces general purpose heavy 
trucks that are used in a variety of industries.
    UAZ in Ulyanovsk produces light utility and military vehicles. The 
UAZ-469 all terrain vehicle was the standard off-road vehicle for the 
Soviet armed forces and was used by armies around the world due to its 
reputation for reliability and ease of maintenance. Today, the 
company's UAZ Hunter is a successor vehicle to the 469 made for the 
consumer market, and it has also introduced the UAZ Patriot--a mid-size 
SUV with an economical price. UAZ produced 49,000 vehicles in 2010.
    Russia's largest automotive corporation KAMAZ is ranked 13th among 
the world's heavy truck producers and is number 8 in the production of 
diesel engines. Its trucks have won the Dakar Rally a record 10 times. 
It is the largest manufacturer of heavy trucks in the former Soviet 
Union. Its massive factory in Naberezhny Chelny, Tatarstan has 
production capacity for over 100,000 vehicles. The company's diesel 
engine plants include wholly-owned subsidiary Kamaz-Diesel and Cummins-
Kama, a

[[Page 58779]]

joint venture with the U.S. company Cummins.
    Foreign automakers have taken notice of the Russian automotive 
market's potential for significant growth and are building assembly 
plants to meet the increasing Russian demand for high quality 
automobiles. General Motors has a $335 million plant in Togliatti, a 
joint venture with Russian auto giant AvtoVaz that produces an 
inexpensive SUV, under the Chevrolet-Niva brand, which is based on an 
AvtoVaz-designed platform. The GM/AvtoVaz joint venture manufactures 
60,000 vehicles for the Russian market and for export through AvtoVaz's 
dealerships throughout the former Soviet Union and GM's distribution 
network. GM's newest plant was built in St. Petersburg in 2008. It has 
a production capacity of 50,000 cars, and currently produces four 
models: two SUVs--Chevrolet Captiva and Opel Antara--and two sedans--
Chevrolet Cruze and Opel Astra.
    Both GM and AvtoVaz have an interest in working with the more than 
200 automotive component manufacturer suppliers in the Samara region to 
improve the quality of their products and upgrade their technology.
    Ford opened its first assembly plant in Russia in 2002 near St. 
Petersburg. The plant has a capacity of 125,000 vehicles and currently 
produces two models--Ford Focus and Ford Mondeo. In 2010, the Ford 
Focus was Russia's most popular foreign car, and its 5th top seller 
overall. Assembled in Russia from foreign-made parts and with a sticker 
price of $16,000-$25,000, the Russian-made Ford Focus is significantly 
less expensive than the price of similar imports. Consequently, Ford is 
working with local components manufacturers to develop their 
capabilities as suppliers, and is encouraging Western manufacturers to 
consider establishing facilities in Russia. In February 2011, Ford 
announced its intention to form a joint venture with Sollers OJSC to 
produce cars in Russia under the Ford nameplate. This proposed joint 
venture will produce cars under the Ford brand at the Ford plant 
outside St. Petersburg and at Sollers's plant in Tartarstan. It will 
also produce engines; operate a stamping facility that will provide a 
higher level of local parts content for Ford vehicles built in Russia; 
and establish research and development activities.
    In addition to Ford and GM, major international OEMs have made 
significant investments in St. Petersburg and surrounding Leningrad 
Oblast, turning it into a new automotive assembly ``cluster.'' Nissan, 
Toyota and Hyundai opened new plants in St. Petersburg or in Leningrad 
oblast between 2007 and 2009. Toyota's facility, located near the GM 
plant in Shushary, was built in 2009, and has a capacity of 50,000 
vehicles. It currently produces the Toyota Camry. Nissan opened its 
50,000 vehicle plant to produce the Nissan X-Trail and the Nissan 
Teanna in St. Petersburg's Kamenka district in 2009. Hyundai is the 
latest arrival. It opened its 100,000 car plant also in the Kamenka 
district in 2010 to produce the Solaris, a sub-compact car designed 
specifically for the Russian market. Significantly, Hyundai has also 
brought with it a number of Korean automotive suppliers that will help 
it to meet Russian government demands for increased localization of 
foreign automotive assembly in Russia.
    Investments by European manufacturers have also created another 
automotive ``cluster'' in Kaluga. Volkswagen Group has invested more 
than 500 million Euro in its 150,000 capacity plant where it produces 
the Volkswagen Passat and the Skoda Octavia. Volvo's truck assembly 
plant, which opened in 2009, has an annual capacity of 10,000 Volvo and 
5,000 Renault trucks. PSA Peugeot Citroen opened its plant in March 
2010 to build Peugeot 308s for the Russian market, as well as Citroen 
and Mitsubishi brand cars.
    There are also a number of smaller international automotive 
ventures in Russia. In the Russian ``exclave'' of Kaliningrad, the 
Autotor joint venture with KIA and BMW assembled 170,211 cars in 2010 
and plans to assemble 240,000 in 2011. In Taganrog, Tagas is assembling 
several Hyundai models: The Accent and Sonata sedans, the Porter LCV 
and Aerotown and County buses. Tagas produced 31,000 vehicles in 2010, 
and plans to double production to 60,000 in 2011. Scania's plant in St. 
Petersburg has capacity to produce 1,500 trucks per year.
    Western tire makers are also operating in Russia. The French 
Michelin built a plant outside Moscow in 2004 that makes 2 million 
tires per year. Finland's Nokian Tyres is expanding its plant near St. 
Petersburg to produce 10 million tires per year by the end of 2011. 
Goodyear has a joint venture with a Russian tire maker in Yaroslavl and 
has explored building a tire factory there. Michelin's plant was built 
with the help of a $20 million investment from the EBRD, which has 
targeted the Russian automotive sector for strategic investment.
    Bosch, with its Russian joint venture partner, supplies 82 percent 
of the Russian ignition plug market from its 30 million-unit capacity 
plant in Saratov. Lear manufactures car seats in a facility within 
GAZ's plant in Nizhny Novgorod. Outside of that town, Ingersoll Rand 
makes power tools and steering columns. Delphi produces wire harnesses 
at its plant in Samara, while in St. Petersburg Johnson Controls and 
Tenneco make, respectively, car seats and exhaust systems.
    Given the current dynamics in this automotive sector, the U.S. 
Commercial Service strongly believes that significant opportunities for 
growth and expansion exist in Russia for U.S. manufacturers of 
automotive parts and components. Russians are prepared to pay for 
quality vehicles, while at the same time the Russian automotive 
manufacturers and the Russian government are seeking technology and 
business partnerships to meet this demand.
    Industry experts have indicated that there are especially good 
prospects for manufacturers of engines, electric and electronic 
components, trim, exhaust systems, plastic parts and instrumentation. 
In addition, there are increasing opportunities for export of air 
conditioners, ABSs, airbags, power steering and automatic 
transmissions, that are currently not manufactured in Russia.

Mission Goals

    The U.S. Automotive Parts and Components Business Development 
Mission to Russia will provide U.S. original equipment parts 
manufacturers a timely, efficient and cost effective opportunity to 
explore current business prospects in Russia.

Mission Scenario

    The Mission program will begin in Moscow and include site visits 
and consultations in St. Petersburg and in Samara and Togliatti. In 
addition to market briefings by industry experts, mission members will 
have the opportunity to meet key Russian Government officials 
responsible for formulating and implementing the government's 
automotive industry policies and plans and for one-on-one meetings with 
potential business partners that match their market interests.

[[Page 58780]]



                                Timetable
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Sunday, April 22, Moscow, Russia.......  Arrive Moscow.
                                         Evening: Welcome event.
Monday, April 23, Moscow, Russia.......  Briefings/Presentations/
                                          Meetings with key Russian and
                                          American automotive industry
                                          executives, consultants and
                                          officials followed by an
                                          evening VIP Reception.
Tuesday, April 24, Moscow, Russia......  Presentations by major
                                          automotive companies, followed
                                          by one-on-one meetings. Depart
                                          for St. Petersburg.
Wednesday, April 25, St. Petersburg,     Meetings with auto industry
 Russia.                                  representatives and regional
                                          government officials and plant
                                          visits in St. Petersburg and
                                          Leningrad Oblast. Evening
                                          networking event and/or
                                          cultural program.
Thursday, April 26, Samara, Russia.....  Depart for Samara/Togliatti.
                                          Meetings with auto industry
                                          representatives and regional
                                          government officials and plant
                                          visits in Samara followed by
                                          evening networking event.
Friday, April 27, Moscow, Russia.......  Meetings with auto industry
                                          representatives and regional
                                          government officials and plant
                                          visits in Togliatti, followed
                                          by return to Moscow.
Saturday, April 28.....................  Depart Moscow for U.S.
------------------------------------------------------------------------

 Participation Requirements

    All parties interested in participating in this mission to Russia 
must complete and timely submit an application package for 
consideration by the Department of Commerce. All applicants will be 
evaluated on their ability to meet certain conditions and best satisfy 
the selection criteria as outlined below. A minimum of 15 companies and 
a maximum of 20 companies will be selected to participate in the 
mission from the applicant pool.
    Fees and Expenses: After a company has been selected to participate 
in the mission, a participation fee paid to the U.S. Department of 
Commerce is required. The participation fee for one company 
representative will be $4,952 for small or medium-sized enterprises 
(SME) \1\ and $5,701 for large companies, which will cover one 
representative.\2\ The fee for each additional firm representative 
(large firm or SME) is $1,220. The participation fee covers all in-
country travel--airport transfers and bus transportation to/from group 
meetings and site visits, train fare from Moscow to St. Petersburg, 
airfare from St. Petersburg to Samara and from Samara back to Moscow, 
as well as one-on-one meetings with potential Russian business 
partners. The Commercial Service will assist in booking hotels at 
favorable rates, but lodging costs, meals and incidental expenses will 
be the responsibility of each mission participant.
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    \1\ An SME is defined as a firm with 500 or fewer employees or 
that otherwise qualifies as a small business under SBA regulations.
    \2\ Parent companies, affiliates, and subsidiaries will be 
considered when determining business size. The dual pricing reflects 
the Commercial Service's user fee schedule that became effective May 
1, 2008.
---------------------------------------------------------------------------

    Conditions for Participation: An applicant must submit a completed 
and signed mission Application and a completed Market Interest 
Questionnaire, which must include adequate information on the company's 
products and/or services, primary market objectives, and goals for 
participation. If the Department of Commerce receives an incomplete 
application, the Department may reject the application, request 
additional information, or take the lack of information into account 
when evaluating the applications.
    Each applicant must also certify that the products and services to 
be promoted through the mission are either produced in the United 
States or marketed under the name of a U.S. firm and have at least 51 
percent U.S. content of the value of the finished product or service.
    Selection Criteria for Participation: Selection will be based on 
the following criteria:
     Suitability of the company's products or services to the 
market;
     Applicant's potential for business in Russia and in the 
region, including likelihood of exports resulting from the mission; or 
investments that will lead to exports.
     Consistency of the applicant's goals and objectives with 
the stated scope of the mission.
    Referrals from political organizations and any documents containing 
references to partisan political activities (including political 
contributions) will be removed from an applicant's submission and will 
not be considered during the selection process.

Timeframe for Recruitment and Applications

    Mission recruitment will be conducted in an open and public manner, 
including publication in the Federal Register, posting on the Commerce 
Department trade mission calendar (http://www.trade.gov/trade-missions) 
and other internet Web sites, press releases to general and trade 
media, e-mail, direct mail, broadcast fax, notices by industry trade 
associations and other multiplier groups, and publicity at industry 
meetings, symposia, conferences, and trade shows. CS St. Petersburg 
will conduct a webinar on automotive opportunities in the Russian 
market in November 2011; the mission will be promoted during the 
webinar as well.
    Recruitment for the mission will begin immediately and will close 
on January 6, 2012. The U.S. Department of Commerce will review all 
applications immediately after the deadline. We will inform applicants 
of selection decisions as soon as possible. Applications received after 
the deadline will be considered only if space and scheduling 
constraints permit.

Contacts

    Eduard Roytberg, Senior International Trade Specialist, CS Ontario, 
CA, Tel: 1 (909) 466-4138. Fax: 1 (909) 466-4140. 
Eduard.Roytberg@trade.gov.
    Alexander Kansky, Commercial Specialist, CS St. Petersburg, Tel: 7 
(812) 331-2881, Fax: 7 (812) 331-2861, Alexander.Kansky@trade.gov.
    Vladislav Borodulin, Commercial Specialist, Tel: 7 (495) 728 -5235, 
Fax: 7 (495) 728-5585, Vladislav.Borodulin@trade.gov.
    Kenneth C. Duckworth, Principal Commercial Officer, CS St. 
Petersburg, Tel: 7 (812) 326-2560, Tel: 7 (812) 326-2561, 
Kenneth.Duckworth@trade.gov.

Elnora Moye,
Commercial Service Trade Mission Program, U.S. Department of Commerce.
[FR Doc. 2011-24290 Filed 9-21-11; 8:45 am]
BILLING CODE 3510-FP-P



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