Sven Beiker, PhD
Executive Director of the Center for Automotive Research at Stanford. A 13-year employee of BMW.
|The Future of the Automobile|
December 16, 2011
In his address, Sven Beiker presented a vision of the future of transport, where cars will connect to each other and to traffic systems and ultimately drive themselves. He discussed the impact of "intelligent" cars not just from the technology perspective but also from a consumer perspective. He argued that the future of the automobile is in automated cars, but that American consumers are more open to a fully autonomous car, whereas European consumers favour "driver assistance".
About the Speaker:
Sven Beiker is the Executive Director of the CARS, Centre for Automotive Research, at Stanford. Until 2008 he worked in R&D in BMW and is renowned for his speeches on the car of the future.
This event forms part of the ESB Energy Ireland Series, which is proudly sponsored by ESB.
This video is available under a Creative Commons Attribution 3.0 Unported (CC BY 3.0) License
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