Headquarters: Nishi-ku, Yokohama, Japan
Datsun was the original brand name for Nissan
in the United States. The brand name was used from 1934-1982, and was revived for the 2014 model year in other markets.
The Datsun name came about as Nissan was attempting to enter the American market and was looking for a new name to market their cars there so as not to reflect badly on the Nissan brand if they did not sell well. After success with the initial cars, the Nissan name was introduced into Datsun's markets and the Datsun name was retired.
An old joke is that the Datsun name came about at Nissan when marketers were given a week to come up with a new name and the marketing guy replied, "dat soon?"
Vehicle names used by Datsun throughout history include: 200SX
, and 720
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