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Falken


Falken
Tire Brand

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Wikipedia: Falken Tire

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A brand of tires created in 1983 and owned by Sumitomo Rubber.

History

The following section is an excerpt from Wikipedia's Falken Tire page on 10 September 2019, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Falken Tire is a brand of passenger car, light truck, and medium truck tires owned by the Japanese company Sumitomo Rubber Industries (SRI). It was launched in its native country of Japan in 1983, and was introduced to the North American market two years later and in Europe in 1988. Falken has now become a stand-alone brand that focuses on UHP (Ultra High Performance) products while utilizing professional motorsports to further develop and improve products for worldwide distribution.

Sumitomo Rubber North America, Inc., formerly known as Falken Tire Corporation, is the corporate headquarters in Rancho Cucamonga, California, with a West Coast distribution center in Ontario, California. Additional Falken Tire distribution locations include warehouses in Illinois, Florida, New Jersey, and Texas.

In June 2015, Sumitomo and Goodyear announced that they would dissolve their worldwide partnership. As part of the deal, Sumitomo bought Goodyear Dunlop Tires North America, which included a manufacturing plant in Tonawanda, near Buffalo, New York. The plant, rebranded as Sumitomo Rubber USA, began to produce Falken Tire-branded tires in January 2016.

Timeline

  • 1983: The Falken brand is created as a high performance brand of OHTSU Rubber & Tire in Japan
  • 1985: Started Falken Motorsports & U.S. Distribution
  • 1988: Team Falken wins the Mirage Cup International series
  • 1988: Falken introduces the Sincera Tire
  • 1988: Falken Tyre Europe GmbH is founded in Offenbach am Main, Germany.
  • 1990: The N1 6hour Endurance Sugu 400 km GT-R R32 class winner
  • 1991: Falken supports the BNR32 that dominated the Super N1 Taikyu Series in Japan
  • 1991: Team Falken participated in the Kenya Endurance rally
  • 1991: Opened U.S. Headquarters in Rancho Cucamonga, U.S.
  • 1993: Sponsors teams for the Paris to Dakar Rally Championships
  • 1996: The first Ziex branded tire is launched: Ziex ZE502
  • 1998: Began a successful campaign with Mine's Falken BNR33 which won the 98'-00' Class 1 Series Championship
  • 1999: Team Falken began competing in the ADAC 24th Rennen Nurburgring
  • 2000: Falken Tire participates in Rally Australia 2000
  • 2001: AZENIS Tire line is launched with AZENIS ST115 and AZENIS RT215
  • 2001: Team Falken wins Super Endurance Class 1 Series Championship
  • 2001: Falken sponsors the Pikes Peak International Hill Climb
  • 2003: Falken supports the first U.S. Drift Showoff in Irwindale, Ca
  • 2003: Falken sponsors the drivers at the first D1 Grand Prix Pro Drift Competition in the U.S.
  • 2005: Falken team driver Calvin Wan takes 1st place in an Infiniti G35 at the Formula Drift sanctioned event.
  • 2006: A Consumer Reports Top Pick: Falken ZE912
  • 2007: Falken moves into corporate office in Fontana, CA
  • 2010: Falken wins first Formula Drift Championship, Vaughn Gittin, Jr.
  • 2010: Falken introduces the Wildpeak A/T Tire to reinvigorate the all-performance SUV and Light Truck segments.
  • 2011: Falken wins another back-to-back Formula Drift Championship with Daijiro Yoshihara.
  • 2011: 2 ALMS GT Class wins at Mid-Ohio & Baltimore
  • 2012: Team Falken takes another ALMS win at Baltimore Grand Prix
  • 2012: New Falken Tire headquarters located in Rancho Cucamonga, CA.
  • 2012: Falken / Savvy Off Road wins the King of the Hammers Every Man Challenge.
  • 2012: Falken drift team driver Lars Verbraeken became a Guinness World Record holder after achieving a new speed record for drifting.
  • 2013: Falken wins again at the King of the Hammers Every Man Challenge
  • 2013: Team Falken takes first place in GT at ALMS Petit Le Mans
  • 2015: Falken becomes the Official Tire of Major League Baseball
  • 2016: The Sumitomo Rubber USA factory in Tonawanda began to produce Falken Tire-branded tires.
  • 2017: Falken became a sponsor of English Premier League team Liverpool F.C..
  • 2018: Falken became a sponsor of German Basketball League team EWE Baskets.


  • Article Index

    DateArticleAuthor/Source
    22 September 2017Sumitomo Rubber Industries, Ltd., Receipt of Petition for Decision of Inconsequential NoncomplianceFederal Register: NHTSA (Jeffrey M. Giuseppe)
    12 October 2021Sumitomo Rubber Industries, Ltd., and Sumitomo Rubber North America, Inc., Receipt of Petition for Decision of Inconsequential Noncompliance
    Sumitomo Rubber Industries and Sumitomo Rubber North America have determined that certain Sumitomo and Falken truck tires do not fully comply with Federal Motor Vehicle Safety Standard No. 119, New Pneumatic Tires for Motor Vehicles with a GVWR of More Than 10,000 Pounds.
    Federal Register Notice (text)
    Agency: National Highway Traffic Safety Administration
    Byline: Otto G. Matheke III
    Topic: Topics: Falken, Sumitomo
    18 April 2022Sumitomo Rubber Industries, Ltd., and Sumitomo Rubber North America, Inc., Denial of Petition for Decision of Inconsequential Noncompliance
    Sumitomo Rubber has determined that certain Sumitomo and Falken truck tires do not fully comply with Federal Motor Vehicle Safety Standard No. 119, New Pneumatic Tires for Motor Vehicles with a GVWR of More Than 10,000 Pounds.
    Federal Register Notice (text)
    Agency: National Highway Traffic Safety Administration
    Byline: Anne L. Collins
    Topics: Falken, Sumitomo




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