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Internationale Automobil-Ausstellung
International Motor Show Germany

American Government Special Collections Reference Desk

Internationale Automobil-Ausstellung
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Wikipedia: International Motor Show Germany

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German Name: Internationale Automobil-Ausstellung
Formal English Name: International Motor Show Germany
Informal English Name: Frankfurt Motor Show

The world's largest international motor show, held in Frankfurt am Main (odd numbered years) and Hanover, Germany (even numbered years). Known as the IAA. Organized by the Verband der Automobilindustrie (VDA) and scheduled by the Organisation Internationale des Constructeurs d'Automobiles.

History

The following section is an excerpt from Wikipedia's International Motor Show Germany page on 2 November 2015, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

In 1897, the first IAA was held at the Hotel Bristol in Berlin, with a total of eight motor vehicles on display. As the automobile became more known and accepted, the IAA became a fixed event in Germany, with at least one held every year, usually in Berlin. From 1905-1907, there were two per year, as the production had increased to an industrial level. In the next years, the show was suspended, due to the ongoing World War I, and was then reinstated in 1921 with 67 automobile maufacturers displaying 90 vehicles under the motto "comfort".

Despite the still perceptible after-effects of the global recession, the 22nd IAA was held in Berlin in 1931, with a total of 295,000 visitors. For the first time the exhibition included front-wheel drive vehicles. In 1939, the 29th installation of the event gatherered a total of 825,000 visitors - an all-time record at that time. The new Volkswagen was presented for the first time, which later came to be known as the Beetle. This was the last IAA before it was again suspended during World War II. From 1947-1949, Germany’s automobile and accessories manufacturers took part in the export trade fair in Hanover. The automobile industry’s hall acted like a magnet on the public, with a great number of visitors coming to the show. In 1951, the show was held on the Messe Frankfurt for the first time. The event, which was held in April, attracted a total of 570,000 visitors, with exhibits including the first HGV to have a turbo diesel engine. Just six months later, in September 1951, a second exhibition in Berlin was held, gathering 290,000 visitors. From then on, the German automobile industry bade farewell to its traditional exhibition site in Berlin and relocated the motor show completely to Frankfurt. The IAA was also rescheduled to only take place every other year.

In 1989, the last IAA to feature both passenger cars and commercial vehicles in one show confirmed that the exhibition site in Frankfurt was now too small for this major event. Almost 2,000 exhibitors squeezed onto an exhibition site measuring 252,000 square metres. More than 1.2 million visitors attended the event. Because of the high demand, it was no longer possible to meet exhibitors’ requirements for adequate exhibition stands. In view of this, the VDA decided to split the IAA from now on, with a focus on passenger vehicles in odd years, and a focus on commercial vehicles in even years. The first IAA focused solely on "passenger cars", held in 1991, was a huge success. A total of 1,271 exhibitors from 43 countries displayed their new products and innovations. With more than 935,000 visitors, the IAA Passenger Cars was extremely well attended. In 1992 the first IAA "commercial vehicles" took place in Hanover, Germany. It saw 1,284 exhibitors from 29 countries and gathered 287,000 people, 66 per cent being trade visitors.

In 2001, the September 11 attacks on the World Trade Center in New York cast a shadow over the IAA in Frankfurt. The exhibition went ahead all the same. As a mark of solidarity with the victims and their dependants, all show elements and loud music as well as the official opening ceremony with the Federal Chancellor were cancelled. VDA President Gottschalk explained this decision: “Because we could not permit terrorist forces to take away our freedom of action. And because, as a key international sector, we have a responsibility not to allow things to grind to a halt.” In an impressive manner, the general public confirmed that this indeed was the right decision to take: More than 800,000 people visited this “quiet IAA”.

During the Great Recession, in 2009, the IAA Cars proved to be a magnet for visitors. Around 850,000 people visited the IAA, which greatly exceeded the target of 750,000. This IAA, which took place under the headline “A Moving Experience“, showed where the mobility of tomorrow is heading. A huge number of options were presented at the IAA, ranging from the mild hybrid and the plug-in hybrid to the all-electric car, fuel cells and hydrogen power.

In 2011, the 63rd IAA featured the all-new “Hall of Electric Mobility”, a first-timer to all Motor Shows worldwide. Additional IAA-premieres included the Electric Mobility Conference as well as the CarIT Conference dealing with the issue of connected driving.


Multimedia

DateMedia or Collection Name & DetailsFiles
10 September 2013Frankfurt Motor Show Mega-Gallery
Matt Hubbard for Speedmonkey

Article Page


Photographs

Mercedes-Benz SLK55 AMG Subject:  Mercedes-Benz SLK55 AMG
Photographer:  jeremyg3030
Event:  Frankfurt Motor Show
License:  Creative Commons Attribution 2.0 Generic
View photo of Mercedes-Benz SLK 55 AMG - 3.7MB
Mercedes-Benz SLK55 AMG Subject:  Mercedes-Benz SLK55 AMG
Photographer:  jeremyg3030
Event:  Frankfurt Motor Show
License:  Creative Commons Attribution 2.0 Generic
View photo of Mercedes-Benz SLK 55 AMG - 1.6MB
Mercedes-Benz SLK55 AMG Subject:  Mercedes-Benz SLK55 AMG
Source:  Autoviva
Event:  Frankfurt Motor Show
License:  Creative Commons Attribution 2.0 Generic
View photo of Mercedes-Benz SLK 55 AMG - 2.1MB
Mercedes-Benz SLK55 AMG Subject:  Mercedes-Benz SLK55 AMG
Source:  Autoviva
Event:  Frankfurt Motor Show
License:  Creative Commons Attribution 2.0 Generic
View photo of Mercedes-Benz SLK 55 AMG - 2.3MB
Mercedes-Benz SLK55 AMG Subject:  Mercedes-Benz SLK55 AMG
Photographer:  Matti Blume
Event:  Frankfurt Motor Show
License:  Creative Commons Attribution 2.0 Generic

Photo by
This photo is licensed under the License.
View photo of Mercedes-Benz SLK 55 AMG - 427KB
Porsche Taycan Turbo S Subject:  Porsche Taycan Turbo S
Photographer:  Justus Menke
Location/Event:  2019 Frankfurt Motor Show
License:  Unsplash
View photo of Porsche Taycan Turbo S - 3.6MB
Porsche Taycan Turbo S Subject:  Porsche Taycan Turbo S
Photographer:  Justus Menke
Location/Event:  2019 Frankfurt Motor Show
License:  Unsplash
View photo of Porsche Taycan Turbo S - 1.7MB


Article Index

DateArticleAgency/Author/Speaker
12 September 2003HELLA TO SHOWCASE NEW TECHNOLOGY AT FRANKFURT MOTOR SHOWHella KG Hueck & Company
18 September 2003EXO Launches Frankfurt Motor Show Site for General MotorsEXO, LLC
18 September 2007VW, German Society For Nature Conservation NABU Join Frankfurt Auto ShowAnthony Fontanelle
13 September 2011Concept_One world debut at Frankfurt Motor Show, The Rimac Automobili
13 September 2011Frankfurt Auto Show OpensVOA Breaking News
22 August 2013Look at the size of VW's massive display at Frankfurt Motor Show Matt Hubbard, Speedmonkey
24 August 2013Motor Show City Geoff Maxted, DriveWrite Automotive
11 September 2013Frankfurt Motor Show Mega-Gallery Matt Hubbard, Speedmonkey
14 September 2013Top 3 cars at the Frankfurt Motor Show Matt Hubbard, Speedmonkey
2 September 2015New ratings released ahead of the 2015 Frankfurt Motor Show Euro NCAP


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