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Genesis

American Government Special Collections Reference Desk

Genesis
Vehicle Marque

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Official Site: Genesis.com
Wikipedia: Genesis Motor

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A luxury car brand spun off from Hyundai on 4 November 2015. At the time the Hyundai Genesis became the Genesis G80 and the Hyundai Equus became the Genesis G90.

History

The following section is an excerpt from Wikipedia's Genesis Motor page on 21 September 2019, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Genesis Motor is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015. Genesis models are designed in Rüsselsheim, Germany, Namyang, South Korea, and Irvine, United States; and produced in Ulsan, South Korea.

Manfred Fitzgerald, former director of brand and design at Lamborghini, is executive vice president. Luc Donckerwolke, former design director of Volkswagen subsidiaries Bentley, Lamborghini and Audi, is head of design operations. Peter Schreyer, formerly at Volkswagen and principal designer of the VW Golf, New Beetle, and the Audi TT, is a president and heads design management. Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role as executive vice president of performance development and high performance vehicles. Sang-yup Lee, former designer of the C-6 Chevrolet Corvette and Bentley Continental GT, and Alexander (Sasha) Selipanov, former designer of the Bugatti Chiron, lead exterior and advanced design. Fayez Rahman, former development leader at BMW, is vice-president of architecture development. Bozhena Lalova, on a secondment from Mercedes-Benz, heads colour and trim.

Hyundai conceived "Concept Genesis" in 2003 and introduced its first ever model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. Hyundai introduced the Genesis in 2008 at the North American International Auto Show.

Chris Hosford, Hyundai's United States spokesman, cited three main reasons to make Genesis a stand-alone brand:

  • Genesis' extant seven years in the luxury car market was successful
  • Genesis ranked among the top three segment sellers
  • Customers demanded a separate Genesis division


  • Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand's flagship model. Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships' showrooms. On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. The car was introduced to the United States market during the 2018 New York Auto Show on March 28, 2018. In June 2018, according to the reports, Genesis Motor ranked first on J.D. Power’s Initial Quality Study.

    Article Index

    DateArticleAuthor/Source
    15 September 2016Hyundai's Search For Luxury: 4 Types of Cars Genesis Needs Allan Honeyman, TorqueNews


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