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Multistrada Arah Sarana

American Government Special Collections Reference Desk

Multistrada Arah Sarana
Tire Company

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Wikipedia: Multistrada Arah Sarana
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A manufacturer of tires based in Jakarta, Indonesia. Also known as MASA. They have produced tires under the Achilles, Corsa, Radar, and Milestar brands.


The following section is an excerpt from Wikipedia's Multistrada Arah Sarana page on 8 March 2021, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

PT Multistrada Arah Sarana (MASA) is an Indonesian tire manufacturer. They sell tires under the brands Achilles and Corsa. MASA is considered to be one of the largest tire manufacturers in Indonesia, operating factories of 55 hectares (140 acres) and 128 hectares (320 acres), located in East Cikarang, Indonesia.

MASA manufactures tires for passengers cars, commercial cars, and trucks, Buses, Competition as well as performance and industrial tires which are used in the international market. Multistrada Arah Sarana also manufactures tires under the brand name Strada, Achilles, and Corsa.

PT Multistrada Arah Sarana Tbk or MASA, was known as PT Oroban Perkasa when it first started in 1988. They had built motorcycle tires and cars, with their own brands, which are Strada, Achilles, and Corsa. MASA received assistance from Pirelli (Italy) and Continental (Germany) to improve their manufacturing technology. During the 1997 Asian financial crisis, the company was given to Badan Penyehatan Perbankan Nasional (BPPN) to save the company. In 2004, the company then was taken under the guidance of PT Indokemika Jayatama. They made the company available for IPO in 2005. Through equity and syndicated loans, the company has been able to expand their capital and increase productivity and quality.

Since then, Achilles Radial has expanded its product line into the industrial market. They started to build tires for trucks and buses with their Solid Tire or known as ST and TBR for their bus tires. The company also improved its internal quality by taking a more aggressive stance towards consumer safety. They gained their certificates for the ISP/TS 16949:2009 and ISO/IEC 17025:2008 for Quality Management System and a couple of other product certificates such as SNI, CCC, Inmetro, BIS, ECE-30, ECE-54, GSO, DOT, FMVSS 139.

On January 23rd it was announced that MASA was to be acquired by Michelin group.

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26 February 2021PT. Multistrada Arah Sarana Tbk, Receipt of Petition for Decision of Inconsequential NoncomplianceFederal Register: NHTSA (Otto G. Matheke III)

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