Mahindra Roxor |
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Wikipedia: Mahindra Roxor
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The following section is an excerpt from Wikipedia's Mahindra Roxor page on 18 December 2020, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
The Mahindra Roxor is a 4x4 off-road only utility vehicle assembled by Mahindra Automotive North America (MANA) since 2018. MANA is the US arm of Indian automotive company Mahindra and Mahindra. It is based on the Mahindra Thar M2DICR variant, produced and sold in the Indian market since 2010. Mahindra has made off-road vehicles in jeep(GP) pattern since a 1947 contract with Willys to build such vehicles for Indian market.
The Roxor was announced in November 2017 and began sales on March 2, 2018. In the United States it is an off-highway side-by-side (SxS). The Roxor is assembled at Mahindra's 150,000 sq ft (14,000 m2) factory that opened in March 2018 in Auburn Hills, outside Detroit, Michigan. Mahindra is the first new automaker to open a manufacturing operation in the Detroit area in almost 30 years. Roxors are assembled at the US Mahindra facility with about 50% local content, by value. They are sold through powersports dealers across US and Canada.
In June of 2020, the United States International Trade Commission ruled that the Roxor infringed upon Jeep's trade dress. This decision was accompanied by a limited exclusion order and a cease-and-desist order, effectively barring the import and sale of the Roxor in the US. Mahindra is redesigning the Roxor to further visually distinguish it from Jeep's vehicles.