RUSSELL CROWE: VOICE OF THE SUPERCHEAP AUTO BATHURST 1000

Topics:  Supercheap Auto Bathurst 1000

Stone Brothers Racing
August 31, 2009

Celebrated Australian actor Russell Crowe will be the voice of this year’s Supercheap Auto Bathurst 1000 advertising campaign, V8 Supercars Australia announced today. V8 Supercars Australia Executive Chairman Tony Cochrane unveiled the 2009 television commercial which features the legendary voice of Crowe. The advertisement can be viewed online at v8supercars.com.au.

The deal was sealed between Cochrane and Crowe in London last month where the acting great was filming the closing parts of his latest feature film Robin Hood.

“Having such a great Australian icon in Russell involved is an enormous benefit to the sport and this race,” Mr Cochrane said.

“This is one of many substantial announcements we are working on this year and next as the sport of V8 Supercars continues to break new ground.”

Mr Cochrane also announced that V8 Supercars Australia had agreed an extension to the partnership by becoming the sleeve sponsor of the Crowe co-owned South Sydney Rabbitohs National Rugby League team.

“In talking with Russell it became obvious that there was also an opportunity for these two great brands to work together in a broader partnership,” Mr Cochrane said.

“The enormous passion of our millions of fans is very much alike those of the Rabbitohs, so it made perfect sense to extend the partnership across both organisations.

“For us this is a step forward in cross promotion between two iconic Australian sports in the NRL and V8 Supercars.

‘I am absolutely delighted with the commercial that features Russell. Having his brand associated with one of the world’s legendary battles is a perfect fit.”

Rabbitohs CEO Shane Richardson said that becoming a major corporate partner of the South Sydney Rabbitohs was about more than having your logo on the team’s jersey.

“The Rabbitohs have some of the most loyal and passionate Members in the game and the passion that V8 Supercars supporters show at every race meet is second to none,” he said.

“There are plenty of synergies between our organisations and we’re very excited about being able to work with another professional sporting organisation such as V8 Supercars to expand both of our businesses.”

The Supercheap Auto Bathurst 1000 is on at Mount Panorama, Bathurst, from October 8-11. For all ticketing inquiries contact Ticketek on 132 849 or visit ticketek.com.au.

To watch the new Bathurst 1000 ad click here