Select Walmart Stores in the Dover Area to host NASCAR Fan Events |
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Topics: FedEx 400 benefiting Autism Speaks
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Wal-Mart Stores, Inc.
May 10, 2011
Retailer Revs up Racing Season with Exclusive In-Store Events and Incredible Race Day Savings
BENTONVILLE, Ark., May 10, 2011 – As Dover prepares for the upcoming Sprint Cup Series, select Walmart stores in the Dover area will host exclusive NASCAR fan events through its new Race Time program starting May 11. Customers are invited to attend these special events and enjoy real stock racing car displays and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR – on Wednesday, May 11 and Thursday, May 12 from 12 p.m. to 6 p.m. and Friday, May 13 and Saturday, May 14 from 11 a.m. to 5 p.m.
“We’ve found that nearly nine out of 10 NASCAR fans chose to shop at Walmart1,” said Walmart market manager Steven Reed. “We wanted to provide Dover race fans with unique Race Time experiences and unbelievable savings on NASCAR merchandise that you can only find at Walmart.”
Race Time at Walmart
In addition to the fan events happening in Walmart parking lots, Walmart stores will feature incredible prices on NASCAR merchandise during the racing season such as T-shirts, racing flags, and tailgating food and beverages with even more selection of exclusive product on Walmart.com/NASCAR.
Local radio station WXCY will be at Walmart Store #3802 in Middletown broadcasting remotely on Wednesday, May 11 from 12 p.m. to 2 p.m. Racing fans can also find The Speed Channel’s television program, “Trackside LIVE” presented by Walmart, on the Walmart SPEED stage at Dover International Speedway on Friday, May 13 filming upcoming episodes.
Participating stores in the Dover area include:
Wednesday, May 11, 2011 from 12 p.m. – 6 p.m.
Events free and open to the public include Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, Frito Lay Simulator, and Coca Cola 5-Seat Racing Simulator at:
Walmart Store #3802
705 Middletown Warwick Road
Middletown, Del.
Thursday, May 12, 2011 from 12 p.m. – 6 p.m.
Events free and open to the public include Hefty Show Car Simulator, Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, Frito Lay Simulator, and Coca Cola 5-Seat Racing Simulator at:
Walmart Store #1741
939 N. Dupont Blvd.
Milford, Del.
Friday, May 13, 2011 from 11 a.m. – 5 p.m.
Events free and open to the public include Hefty Show Car Simulator, Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, Frito Lay Simulator, and Coca Cola 5-Seat Racing Simulator at:
Walmart Store #5039
263 Walmart Drive
Camden, Del.
Saturday, May 14, 2011 from 11 a.m. – 5 p.m.
Events free and open to the public include Hefty Show Car Simulator, Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, Frito Lay Simulator, and Coca Cola 5-Seat Racing Simulator at:
Walmart Store #1736
1574 N. Dupont Highway
Dover, Del.
For additional details and a complete listing of participating Walmart stores, visit Walmart.com/NASCAR.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) or “Walmart,” serves customers and members more than 200 million times per week at more than 8,800 retail units under 59 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/Walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.
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Ed. Note: Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.
1Experian Consumer Research, Simmons National Consumer Survey, Fall 2009