Fifth Third Bank Announces Partnership with the Chicago Auto Show

Fifth Third Bank/Chicago Auto Show
January 4, 2013

CHICAGO, Jan. 4, 2013 /PRNewswire/ -- Fifth Third Bank (Chicago) (NASDAQ: FITB) today announced a new, exclusive partnership with the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show. The partnership provides that Fifth Third Bank will enjoy:

1. Grand Benefactor title of First Look for Charity, one of the city's premiere galas,
2. Main distributor of the weekday "half-off" Auto Show discount coupons,
3. Display of the #17 Fifth Third Bank Ford Fusion NASCAR racing car and onsite activation surrounding the bank's auto financing products and services.

(Logo: http://photos.prnewswire.com/prnh/20130104/CG37242LOGO)

"The Chicago Auto Show is an iconic institution that is well known and regarded throughout the world," said Robert A. Sullivan, President & CEO, Fifth Third Bank (Chicago). "We are delighted to join forces with this wonderful organization and enjoy the opportunity of meeting the tens of thousands of visitors that the show will draw daily."

As the nation's largest, the Chicago Auto Show spans more than one million square feet of contiguous one-floor space, displays multiple world and North American introductions and showcases a complete range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans and concept cars. In all, nearly 1,000 different vehicles will be on display including hundreds of interactive, aftermarket, accessories and auto-related exhibits, competition vehicles, antique and collector cars.

"We're thrilled to embark on what we hope is the start of a long-term partnership with Fifth Third Bank," said Michael Ettleson, Chicago Auto Show Chairman. "The Chicago Auto Show is constantly striving to bring value to our attendees, and now, show-goers will be able to approach Fifth Third representatives on-site with their financing questions."

For more information about the Chicago Auto Show, please visit ChicagoAutoShow.com.

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.

About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $118 billion in assets and operates 15 affiliates with 1,322 full-service Banking Centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,409 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 39% interest in Vantiv Holding, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2012, had $291 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.

SOURCE Fifth Third Bank/Chicago Auto Show