360° REVO and the Chicago Auto Show to Offer Interactive Tour |
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Chicago Auto Show
February 18, 2013
FOR IMMEDIATE RELEASE
CHICAGO (January 18, 2013) - The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association (CATA), have produced an interactive tour of the 2013 Chicago Auto Show for car enthusiasts worldwide to experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are featured at this year's show. Also, as an added bonus, 360° Revo will be spinning exteriors of certain vehicles with their patent-pending technology.
Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that benefits auto show attendees and exhibitors. "The Chicago Auto Show has long felt that it's important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible," said Sloan. "It also brings the show into the homes of millions of online visitors."
The virtual experience uses 360° Revo's technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them in and out of vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.
"I am excited to be a part of this year's Chicago Auto Show," said Steve Clarke, CEO of 360° Revo. "We spin vehicles for a lot of dealers in the Chicago land area, and to be able to shoot the auto show is a great experience for my team and me. We spin the dealers' inventory with our patent-pending technology and we all have a passion for cars and marketing, This year we will be making the tour on a mobile platform as well, so you can view it from the Chicago Auto Show's app," said Clarke.
The interactive tour by 360° Revo for the Chicago Auto Show is scheduled to go live at www.chicagoautoshow.com on February 18, 2013.
Visit www.360revo.com to see examples of the technology.