Indian Autorickshaw Challenge

Marika Mutalieva
May 7, 2007

Indian Autorickshaw Challenge- Mumbai Express Rally

Preparations for the very first Indian Autorickshaw Challenge- Mumbai Express Rally have gotten fully underway this week, as the organisation ready themselves for the August 5th 2007 start.

The administration certainly has their work cut out for them, as this the most wild, unpredictable, and unique road race ever organised. The entrants to this amateur adventure will all be enjoying the crazy Indian night life and pushing their endurance to the limit by day as they cover 1921 km along India’s western and central regions, all in local Tuk-Tuks. The Tuk Tuk –A.K.A the Autorickshaw – is India’s three wheeled work horse and general purpose runabout, which hundreds of brave entrants shall be piling into, making their own, and then pushing to the limits and beyond.

The job of the organisers over the next few months before the starting flag drops in Chennai is not just finalised logistics, but also to ensure that the Adopt A Village program - the real heart of the event – is all ready to go. The unique Adopt A village scheme will see each member team being assigned a specific village along the road route, where they will stop off to deliver supplies and badly needed aid. This aid will particularly be used to further the education of the village’s children, and each donation will have huge positive effects for generations to come in these depressed areas.

At the moment the organisers are still looking for a few final all-important sponsors to ensure that the rally can have the best possible impact on these impoverished rural areas. With the highly visible international profile of the already infamous Autorickshaw Classic Rally, the prospects look good for both the organisers and potential sponsors.

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Mutalieva Marika Manager-Client Relations Indian Autorickshaw Challenge marika@indianarc.com http://www.indianarc.com