BRIGHT LIGHT FOR TRUCKS

The New York Times
April 26, 1914

California Farmers Find Them Useful on Trips to Market.

Some California farmers are specifying electric lighting equipment on the trucks they are now purchasing.  Commenting on this last week, R. C. Rueschow, sales manager of a motor concern, said:

"Nothing could be more logical; it was bound to come, and we are looking forward to a wide extension of the practice.  The truck for the farm finds one of its greatest uses in the long night haul to market, where it can cut down the hours on the road and beat competition to the best locations.  In such service a good lighting equipment plays no small part.

"M. Izium, a rancher near Gardena, Cal., is enthusiastic over the way his electrically lighted truck performs. Much of his trip to market is over roads which are not boulevards by a long shot, but with the powerful lights he picks his way speedily and with a minimum of bumping for his produce."