New Land Rover Service Center: Costing $4M

Jennifer Dylan
August 3, 2006

The Land Rover brand had to spend a whopping $4 million for the newest Land Rover service center. This new service center can be found in the country of Qatar in the Middle East. Of course, the company had to shell out a huge chunk for this new facility because they claim that this has been created to offer high technology services.

And recently, this new Land Rover facility has already been inaugurated. Alfardan Automobiles would be the one to manage such a facility and it also is the exclusive importer of Land Rover in the mentioned country. The area of the Land Rover service center measures some 4,600 square meters. It offers after sales services like maintenance and also holds a huge range of Land Rover auto parts. Land Rover also claims that this new investment of theirs could boast of the most advanced in terms of technical equipment as well as after sales support. Any Land Rover vehicle could be serviced well here.

In behalf of Alfardan Automobiles, Roy Burt speaks out during the recent inauguration by saying, “Today’s inauguration marks another major leap towards fulfilling our overall goal. As a service orientated company, our aim is not to just supply cars, but to fulfill brand promise. The Alfardan Group has been in business for over 50 years and through all these years of operation, the company’s service philosophy has been based on ‘Customer Care’ as being the single most important factor in all areas of its activities, and it will continue to be so.” Burt is actually the chief operating officer of the Qatar-based company.

So what can be found in this newly built and very expensive Land Rover service center facility? There are dedicated interactive service receptions to assist you as you enter the facility. There is also a customer relationship center to assist any inquiries. There are extensive in-house training facilities plus an electronic tracking that would further employ easier management of stocks and parts.