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A Good Deal From Ford

Topics:  Motorcraft, Ford

A Good Deal From Ford

Geoff Maxted
DriveWrite
November 1, 2013

In a move that will delight owners of ageing Ford cars everywhere, the company has capped the price of servicing and maintenance for older Ford vehicles with the launch of a new programme that aims to make the cost of motoring more transparent and more affordable.

Called Motorcraft 4+, the new package developed by Ford and its dealer network is designed to strengthen the existing relationship between Ford dealers and their customers, especially those with Ford cars and commercial vehicles aged four years and older.

Motorcraft 4+ offers national maximum price service options – £119 for a minor service, and £189 for a major service – as well as a maximum MOT price of £35, reducing to £30 when combined with a Motorcraft Service. These prices include all required parts, labour carried out by Ford-trained technicians and VAT.

More than 550 Ford dealerships across the UK will offer the package, and customers can now book a service appointment online at any time, by visiting Ford’s Online Service Booking website and selecting their vehicle model. The Ford package accelerates the transformation of Ford’s customer service experience, supported by new-look dealerships, offering affordable, high-quality service combined with elevated levels of Ford technical expertise.

Maximum price servicing is just one of the many benefits offered through Motorcraft 4+, which includes a number of key quality commitments. Vehicles serviced through the Motorcraft programme receive free roadside assistance, Ford’s eCHECK 30-point visual inspection, and benefit from the Ford Accident Management service, available free through the Ford “One Call” 24/7 helpline.

Jon Wellsman, Director, Ford Customer Service Division, said: “The Ford Motorcraft package offers all owners of Ford vehicles the quality of service they expect from a Ford dealer, with unrivalled expertise, at competitive prices.”

Ford has also introduced ‘price capping’ of tyres to its Motorcraft package, ensuring that the fitted price of all brands of tyre remains highly competitive. Customers will also benefit from bonus Nectar points on servicing and MOTs, and all Motorcraft customers will receive a complimentary vehicle valet.

Seems like a good deal in this difficult times. Perhaps other manufacturers will follow suit?