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Will You Turn With Me To Genesis - Chapter 2

Topics:  Hyundai Genesis Sedan

Will You Turn With Me To Genesis - Chapter 2

Geoff Maxted
DriveWrite
October 26, 2013

These days we are liking the Hyundai range and recently drove the Veloster. Well, pictured above is the Hyundai Genesis as it appears in the company’s latest rendering, looking not unlike the model that appeared at the Detroit Motor Show early this year. We’ve got to presume that the real thing will look the same. The company said yesterday that it plans to launch its new premium saloon in Europe next year in order to challenge the might of the German premium brands BMW, Mercedes-Benz and Audi on their home turf.

The car maker said that this second generation Genesis will be its first premium model to be sold in Europe where it is trying to shed its image as a value-for-money brand. It seems that they are determined to take on the established Euro-brands.

The new Genesis will come with the same engines as the previous model - a 3.8L V-6 and a 5.0L V-8. We approve. The manufacturer’s new HTRAC all-wheel-drive system will be offered with at least one of the engines.

The car will first be rolled out in South Korea next month, followed by the United States of America and other countries next year. Hyundai currently has no premium vehicle in Europe, where even Japanese premium brands such as Lexus and Infiniti struggle to compete with established European rivals.

Hyundai counts the United States and South Korea as important markets for the rear-wheel-drive Genesis. In Europe, Hyundai and affiliate Kia nearly doubled their combined market share to 6 percent last year from 2008 by offering stylish, affordable cars matched with generous warranties.

The Genesis looks the part and, with a V8, let us hope it delivers the goods as well.