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Porsche Expect To Profit From New Models

Topics: Porsche

Porsche Expect To Profit From New Models

Geoff Maxted
DriveWrite
October 9, 2013

Porsche have said that profit growth is likely to resume in 2014 as the Macan compact SUV and the 918 Spyder hybrid join the product line-up.

Earnings from Porsche and other luxury brands such as Audi and Bentley have helped the Volkswagen Group cushion the fallout from economic woes in its home region, where demand for new cars is at a two-decade low amid unemployment rates lingering near record highs. The Company believe that the extra volume created by the Macan will offset what they believe will continue to be a weak European market in 2014. Thankfully, they have been doing strong business in Asia and the USA.

The Macan's development includes a €500 project begun in 2011 to add a production hall and paint shop at Porsche's factory in Leipzig, Germany, where the company builds the Cayenne SUV and four-door Panamera. As a boost to the home economy the carmaker is adding 1,500 jobs at the site, more than doubling the plant's workforce. The Macan is scheduled to be available at dealers in early 2014, the year that the 911 removable-roof Targa also goes on sale.

Porsche is also developing V8 engines that can be used by Audi or Bentley, enabling the divisions to share production costs. It plans to build an engine factory near its Stuttgart headquarters as well as a body -production site as of 2017 or 2018 for a new version of the 911 which we can probably expect will be very much like the outgoing version!

Series production of the 918 Spyder starts this year, joining a line-up that includes revamped versions of the Boxster roadster and Cayman sports car that were made lighter and faster to shore up Porsche's reputation for performance. Let’s hope that the Macan is all we hope it to be.