CENTRALIZED SITE IS KEY SELLING POINT FOR LATIN AMERICAN AFTERMARKET EXPO

James E. Guyette
Latin Auto Parts Expo
December 27, 2013

A new south-of-the-border aftermarket industry convention is making its debut this summer with the inaugural edition of the July 9-12 Latin Auto Parts Expo at the Atlapa Convention Center in Panama City, Panama.

A series of educational seminars and business conferences will be offered to augment an array of trade show booths aimed at providing manufacturers, distributors and retailers direct access to the Latin American and Caribbean OEM, replacement parts and tuning markets. The plan is to foster “a warm and personal setting that forges long-lasting commercial and personal relationships,” according to show director Linda Bassitt.“

Our goal is to do what doesn’t currently exist – a regional auto parts show; everyone meets once a year in Panama,” she explains. “Panama is a central location to get to, and you can meet exhibitors that you haven’t met at other shows.”

Bassitt contends that the previous exposition offerings throughout the region fall short of delivering comprehensive coverage. “Before, you had to go to the individual countries because the buyers are usually from the countries where the show is being held. We started this because we think the industry is lacking a regional show, and this is much easier and more effective.”