Buffalo Wings & Rings Onboard With Patrick Sheltra For Talladega

Topics:  Patrick Sheltra, ARCA RE/MAX 250

Chris Knight
Sheltra Motorsports
April 22, 2009

“MTV’s Real World Scott Herman Also Joins The Team For Talladega Thunder!”

TALLADEGA, Alabama (April 22, 2009) - - Officials from Sheltra Motorsports announced today that Buffalo Wings & Rings has joined the team as the primary marketing partner for Friday’s ARCA RE/MAX 250 at Talladega Superspeedway.

Talladega marks the third straight event where Buffalo Wings & Rings has been aligned with the Whitesville, Kentucky based Sheltra Motorsports team. Friday’s event however signifies the first ARCA RE/MAX Series event where the growing restaurant chain has tackled the Motorsports environment as a primary marketing partner.

Sheltra invades Talladega on the heels of a solid second place finish last Sunday at Rockingham Speedway which catapulted Sheltra to the number one points spot in the ARCA RE/MAX Series tied with Parker Klingerman at 620 points a piece.

Known for it’s “Great Food; No Bull!” campaign, Buffalo Wings & Rings is the fastest-growing privately owned franchised chain of restaurants in the nation serving Buffalo-style chicken wings, onion rings, burgers, chicken and salads. Founded in 1988 in Cincinnati, Ohio, Buffalo Wings & Rings operates 44 franchised restaurants in the United States. Buffalo Wings & Rings was ranked the No. 1 fastest growing restaurant chain nationwide in the July 2008 issue of Restaurant Business, and ranked in the top 500 franchises in the January 2009 issue of Entrepreneur.

“I’m stoked about having Buffalo Wings & Rings onboard for Talladega,” said driver Patrick Sheltra, who will make his third career ARCA RE/MAX Series start at Talladega on Friday afternoon. “We’ve enjoyed monstrous success with them since we started this relationship at Salem and we look forward to bringing them back to victory lane.”

Buffalo Wings & Rings is equally excited about the opportunity to unite with a talented driver like Sheltra while hoping the race will bring further awareness to its establishments.

“All of us at Buffalo Wings & Rings are very excited about the opportunity to work with Patrick Sheltra’s winning team at Talladega this weekend,” stated Charlie Francus, Marketing Manager for Buffalo Wings & Rings. “This is a new experience for us and our franchisees but we’re excited and looking forward to the race and the future with Sheltra Motorsports.”

The third year ARCA team participated in a two-day test session at Talladega Superspeedway on April 8 and 9 with the No. 60 Buffalo Wings & Rings Dodge Charger setting fast time on Wednesday afternoon. Leaning on the same piece that Sheltra utilized in his Talladega Superspeedway debut in 2007, the 22-year old driver is hoping to better his fifth place run at the 2.66-mile superspeedway last October.

“We have a good car for this weekend,” explained Sheltra. “We tested it at Daytona and a couple weeks ago at Talladega and I was very pleased with its performance. I think we have a top-10 qualifying car and its stout enough to give us our second win of the season.”

In addition to hosting Buffalo Wings & Rings as its primary marketing partner for the fourth race of the season, Sheltra Motorsports is also excited to have Scott Herman of this past season’s MTV’s Real World: Brooklyn as a guest at Talladega Superspeedway.

Herman is a native of Salem, New Hampshire and is a personal trainer, model and actor. He recently received the designation of having the “best abs on the East Coast”, and was featured in Men’s Health magazine.

“A lot of great things are happening to this team right now and having Scott here for the race on Friday is overwhelming,” sounded Sheltra. “We are hoping to show him a good time in our “Real World” and look forward to making him a race fan for life.”

Entering Talladega, Sheltra has 49 ARCA RE/MAX Series starts to his credit with one career victory at Salem Speedway (April 2009). Sheltra also holds second place efforts at Rockingham Speedway (April 2009), Toledo Speedway (May 2008) and the DuQuoin State Fairgrounds (September 2008) with four additional top-five finishes, (fourth) at Toledo Speedway (October 2008), (fifth) at Talladega Superspeedway (October 2008), (third) at Illinois State Fairgrounds (August 2007) and (fourth) at Berlin Raceway (July 2007) while holding additional top-10s at Nashville Superspeedway (August 2008), Michigan International Speedway (June 2008), Kentucky Speedway (May 2008), Kansas Speedway (April 2008), Iowa Speedway (April 2008), Kentucky Speedway (June 2007), DuQuoin State Fairgrounds (September 2007) and Toledo Speedway (October 2007). A third place qualifying effort at Rockingham Speedway (April 2009) is Sheltra’s best time trials efforts to date. He has controlled the ARCA field five times for 109 laps.

In addition to running a full ARCA RE/MAX Series schedule this year, Sheltra will also run a limited dirt schedule and also plans to run selected NASCAR Nationwide Series events with his Whitesville, Kentucky based Sheltra Motorsports team.

For more on Patrick Sheltra, please visit PatrickSheltra.com.

For additional input on Buffalo Wings & Rings, please connect to Buffalowingsandrings.com or call 513.831.WING.

About Sheltra Motorsports:

Sheltra Motorsports (sheltramotorsports.com) is a three-tier Motorsports operation consisting of dirt and asphalt competition. Patrick Sheltra, a 22-year old native of Indiantown , Florida competes in the UMP and WoO (Dirt) Series; while also running a full schedule in the ARCA RE/MAX Series (No. 60) and a limited schedule in the NASCAR Nationwide Series. Sheltra Motorsports ownership is combined of Richard, Grace and Patrick Sheltra. The team is headquartered in Indiantown , Florida with additional operations in Richmond , Indiana and Whitesville , Kentucky .

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TEAM COMMUNICATIONS CONTACT:

NAME: Chris Knight, Sheltra Motorsports
PHONE: 239.834.9797 or 239.214.1083
EMAIL: chris@patricksheltra.com