FIRST SEDAN BUILT BY HUDSON MOTOR COMPANY IN 1913

The Pittsburgh Press
September 21, 1924

"There is an unusual combination of comfort, performance and superb beauty in Hudson and Essex enclosed cars," said Eddie Bald, dealer for Hudson and Essex motor cars. "Motorists will be interested to know of Hudson's long and distinctive connection with enclosed cars.

"First of all, Hudson was the originator of the type of car known as sedan. The first sedan ever to be built by anyone was constructed and named by the Hudson Motor Car Co. away back in 1913. At that time, an enclosed car was a great novelty and Hudson's venture was considered a daring departure. Every sedan you see on the street today is a descendant of that original Hudson.

"Hudson originated the coach, too, as everyone knows. The coach was first applied to the Essex by the Hudson organization, but it was shortly afterwards made a part of the Super-Six line. In a very short time the coach business has increased by leaps and bounds until the coach by far the largest selling six-cylinder engined car in the world.

"The Hudson Super-Six coach became the first car in history ever to sell at exactly an open car price. It's cost now is exactly that of the Hudson seven-passenger phaeton. Hudson now makes a greater volume of enclosed cars than it does open ones, which is why this price equality is possible. This is true of Essex, too.

"Hudson sedans are a combination of custom-built quality with quantity price.

"They are built in a custom-built plant by an old and famous carriage-builder. The Hudson contracts to take his entire output, with the result that his plant runs at capacity during the year. This naturally results in an unusually favorable price. Yet the purchaser has all the quality, all the distinction and luxury, and a great deal more real value than if he had bought a custom job.

"This year's Super-Six sedans, both in the full seven-passenger and in the five passenger styles, are well worth the examination of any motorist."