Ferrari Apologizes for Publicity Stunt at Chinese Historical Site

Topics:  Ferrari 458 Italia

VOA News
9 May 2012 (9:50AM)

The automaker Ferrari has apologized for a publicity stunt in China that may have damaged a historical site that dates back to the Ming dynasty.

​Video footage of a Ferrari car doing stunts on the ramparts of the 600-year-old Zhonghua Gate in Nanjing City was posted online.

The video showed a special-edition Ferrari 458 Italia, valued at nearly $1 million on top of the ancient city wall, performing "doughnuts" - accelerating and spinning the high performance car in a small space.

The stunt left dark tire tracks, but experts say the car may have stressed the structure of the Zhonghua Gate.