Toyota To Sponsor Spring Traffic Safety Campaign

Anthony Fontanelle
March 29, 2007

The Toyota Motor Corp. announced earlier that it will conduct the spring Toyota Traffic Safety Campaign which is scheduled to happen from April 1 to May 31. The campaign will also be joined by a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors as well as rental dealers and lease dealers. Toyota’s campaign will coincide with Japan's spring Nationwide Traffic Safety Campaign which will run from May 11 to the 20th of the same month.

For this year’s campaign, Toyota will concentrate on topics involving the prevention of accidents involving children running out into streets, and the traffic safety for the elderly. In regards to the said campaign, Toyota will donate 2.65 million traffic safety picture books to children entering kindergartens and nursery schools nationwide, and 47,000 traffic safety picture-story shows to kindergartens, nursery schools, libraries and children's facilities throughout the country.

In addition, Toyota also has designed special leaflets to raise the awareness of both children and vehicle drivers regarding this year's campaign themes. The leaflets will be disseminated through the help of automotive dealers, parts distributors as well as rental/lease dealers nationwide.

This year is Toyota’s 39th year in said traffic campaign. Spring Toyota Traffic Safety Campaign has started in 1969, and so far the company has donated a total of approximately 115.9 million picture books and about 1.15 million traffic safety picture-story shows.

This spring's Toyota Traffic Safety Campaign involves the donation of traffic safety educational materials including the giving of Cuccu-doodle-doo's traffic safety picture book. The book titled "Playing Soccer Together" highlights the dangers of running out into the street. The books, approximately 2.65 million, will be given to the new students at kindergartens and nursery schools nationwide and their guardians through vehicle dealers nationwide.

Another Cuccu-doodle-doo's traffic safety picture-story titled "Becoming a Mother Chicken," which highlights how to avoid the danger of running out into public roadways, will be donated to kindergartens and nursery schools, libraries, and children's facilities nationwide. Approximately 47,000 copies of "Becoming a Mother Chicken” books will be distributed via vehicle dealers nationwide.

The leaflets, which highlight how to prevent children from running out into street and to protect elderly pedestrians, will be disseminated to both the children and vehicle drivers. About 730,000 copies will be distributed nationwide through vehicle dealers, parts distributors and rental/lease dealers.

Additionally, educational posters titled "Consideration of Each Person Leads to Traffic Safety" will be displayed at approximately 7,400 locations for the drivers and the general public to be informed. They will also be displayed between May 1 and 7 at JR Nagoya Station to broadly stress the importance of traffic safety.

There are so many things that drivers, occupants and pedestrians have to know. The information is not limited to EBC brake pads and other auto parts. A fraction of this information is going to be delivered by Toyota through its latest campaign.

Source:  Amazines.com