Johnson Controls to Market Champion® Batteries

Anthony Fontanelle
March 30, 2007

Johnson Controls, the world’s leading supplier of automotive batteries, has entered into an agreement with Federal-Mogul Corporation. The agreement is focused on the marketing of Federal-Mogul’s Champion® battery brand.

The deal allows Johnson Controls to market batteries from the popular brand. Champion is known for producing highly efficient lead-acid batteries for automotive use.

Aside from the high quality automotive battery, the company also produces automotive components like spark plugs. The most notable achievement for the company is the use of their spark plugs on racing vehicles in almost every motor sport. Some of the championship winning vehicles that Champion’s spark plugs were used are the cars which won the five out of the last six NASCAR championships.

It is indeed an understatement to say that Champion is the brand of champions. And after the agreement, Johnson Controls will be marketing the brand along with its reputation of high quality. The batteries from the brand will surely complement other aftermarket or replacement parts like brake components like EBC brake pads.

Brian Kessler, the Vice President and General Manager of Power Solutions, North America, Johnson Controls, has this to say about the licensing agreement: “We look forward to the opportunity to further provide options that serve our customers' needs with not only the best products and services in the industry, but the best brand portfolio. The well respected Champion brand, coupled with our industry leading products and services, is one more way we can drive our customers' business and provide exceptional value to the end consumer.”

Lead-acid batteries are popular for automotive use because this type of battery provides high surge currents. That means that it is compatible with high current requiring automotive components like starters. The type of battery is also relatively cheaper to produce compared to other types like lithium-ion or nickel-metal hydride batteries. While the lead-acid battery is heavier than most automotive batteries, it is popularly used on forklifts where the weight of the battery serves as a counterweight.

This type is also the oldest form of battery and the practicality of the battery is still credible evidenced by the show of support for it by large companies such as Johnson Controls.

Johnson Controls is a global leader in their field partnered with another global leader in its corresponding field. Federal-Mogul Corporation supplies original equipment manufacturers all over the world with the help of its more than 45,000 employees spread across 34 countries. Aside from the Champion brand, Federal-Mogul’s products are marketed under different brand names which includes: AE® and Sealed Power® for engine products, ANCO® for wipers, Fel-Pro® and Payen® for gaskets, Ferodo® for brake pads, Glyco® for bearings, Goetze® for piston rings, Moog® for chassis products, National® for wheel-end parts, Nural® for pistons, and Wagner® for lighting components.

Source:  Amazines.com