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The Story Of Refined Lamborghini Cars


Topics:  Lamborghini

The Story Of Refined Lamborghini Cars

Brian Neil
18 August 2012


The man that made the Lamborghini, and who founded the Automobili Lamborghini in 1963 was named Ferruccio Lamborghini. His main goal was to be able to make a car that would be able to compete with the cars that most people were purchasing during that time period. This meant that the cars that he produced would have to be high performance cars. The headquarters of this company was located in Sant' Agata, Bolognese, Italy, and the first cars that were made by this company began being marketed in the middle of the 1960's. This company made many different models of cars; however, it ended up going bankrupt in the 1970's because of the recession.

In 1987, the Automobili Lamborghini Company was handed over to the Chrysler Corporation. Even this company in the United States was unable to sell enough of these cars to keep from going bankrupt. Next, the Lamborghini Company was sold to an Indonesian and Malaysian partnership, but this company was not able to make any kind of progress with this company as well. The last time that the company was purchased was by Audi AG of Germany. This was the company that was finally able to sell these cars and make progress with this company.

In 2007, the production and sales of the Lamborghini cars had increased by a large amount; however, in 2008, the company was beginning to see financial troubles once again. This was because customers were cutting back on their spending due to the economy, and they did not purchase expensive cars any longer. The making of Lamborghini cars has dropped dramatically to only 1711 cars a year, and there are only 831 people that are currently employed with this company.

There were a number of different models of Lamborghini cars that were produced throughout the years that the company was struggling. The first of these cars was the 350 GTV. This car was specifically designed for the Turin Motor Show that was held in 1963. This model of car became the 350 GT after it was redesigned. Only 120 of the 350 GT's were sold. The 400 GT was different from the 350 GT because it was able to seat four people as opposed to only two. This model was better liked than the two-seated model, and the amount of money that the company made from selling these cars enabled it to begin working towards building more refined cars that pleased the public. In 1969, the Lamborghini Company manufactured the Espada, and 1217 of these cars were sold.

Between the years of 1971 and 1973, the Lamborghini Company was back in a financial crisis because of the oil crisis. Ferruccio Lamborghini was forced to sell his company one final time. He retired in Central Italy where he had his estate. After he passed away, his dreams of producing high performance cars lived on. These kinds of cars are still being manufactured by the Audi AG of Germany.


Lamborghini cars were manufactured by Ferruccio Lamborghini in order to compete with other makes that were dominating the car market in mid 1960s. He was successful until 1973 oil crisis hit the car market. He had to sell the company afterwards.




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