The Crittenden Automotive Library

Bringing Brands And Car Lovers Together Through Video

Bringing Brands And Car Lovers Together Through Video

Lucy Wyndham
18 June 2019

A car brand’s image is important for preserving their legacy. As large brands like Toyota continue to innovate and change their public image, particular focus should be placed on considering how significant branding is to car culture and preservation. People are looking to embrace their passion for automotive race vehicles and the history around them. There are plenty of routes to take that help establish the image of a brand. Video happens to be one of the most effective ways for circulating brand image. While plenty of brands host main sites for presenting their public image and advertising new products, producing video content has become another tried and true method for promoting vehicle parts and building community.

The Power Of Video Production

Producing videos has proven to be an effective way to direct a specialized and targeted audience towards a brand and establish what sets them apart from other competition within the automotive industry. The world of automotives is packed with plenty of brands that depend on style and aesthetic to target a specific demographic. But still image and logos alone do not completely enthral an audience. Races like the Formula 1 have seen an increase in viewership by 6.2% in 2017, showing that car enthusiasts are still more than eager to watch live footage of brands in action. Beyond the recording of professional events, creating engaging videos that demonstrate a brand’s performance is important for forming a strong connection and greater sense of interest for a brand’s appearance.

Build A Community

Video hosting sites do more than act as an effective and easy way to spread content. The idea of fostering a loyal and supportive community around a brand is a huge part of hosting filmed content on the internet. The success of direct engagement with audiences has led to the rise in influencers and influencer marketing as a standard for presenting the unique character of a brand online. Mostly based on social media platforms, influencers are popular for both photo and video media. Attaching a charismatic face to a brand and its products enhances recognition and retention of users. The target audience forms a distinct relationship with the personality of whomever’s behind the camera. There’s a lot to love and appreciate about automotive racing, but what makes any hobby enjoyable is the opportunity to share that passion with other people. Having an influencer in a video makes people the priority, letting car enthusiasts know that a brand’s mission is sharing the love of automotives.

Getting The Viewer Behind The Wheel

Creating car centric content means using car centric equipment. A camera like AUKEY dash cam, while designed for capturing footage in the advent of an accident, captures 1080p footage and offers a dynamic perspective to any car related video content. Getting a POV perspective from behind a vehicle is a great way to get viewers engaged and feel like they’re also behind the wheel. This, paired with a front facing camera, makes for a vivid video production set up, for both brands and car enthusiasts alike.

As the automotive race community grows, video can serve as a great way to bring enthusiasts together while promoting unique brands. Both companies and hobbyists can take advantage of video and social media to enjoy the thrill of racing and all it has to offer.