Double Digit Sales Raise For Mazda

Anthony Fontanelle
September 4, 2007

The Mazda North American Operations (MNAO), headquartered in Irvine, Calif., earlier reported its best August since 2003 with United States sales of 24,762 units, accounting for an 11.0 percent raise over the same period last year. To note, year-to-date sales of 203,298 increased 7.6 percent year-over-year.

The raise is partly attributed to the success of Mazda3 and CX-7. The vehicles led the sales for the month of August. According to the company’s report, both of the vehicles have double-digit sales increases this August compared to the same month in the previous year.

The automaker’s incentive spending is one of the lowest in the auto industry. With no customer cash and only least lease and finance support, the Mazda3 celebrated its best August since introduction with sales of 10,511 units, accounting for a 51.1 percent raise over last year. Additionally, last month was the fourth straight month Mazda3 sales have eclipsed the 10,500 unit mark. For the year, the Mazda3 sales are up by approximately 25 percent.

The CX-7, meanwhile, continues to enjoy strong sales in the bloodthirsty crossover SUV competition as it celebrated its best August since debut with 4,072 units, accounting for an 18.5 percent gain over last year’s figures. Combined with the three-row, seven-passenger CX-9 which reported to have had 2,244 units sold. Year-to-date sales for the Japanese automaker’s crossover sport utilities account for 42,114 units.

"As the summer heats up, so have Mazda sales," said Jim O'Sullivan, the president and CEO for Mazda North American Operations. "Smaller car companies like Mazda are often more easily affected by the ups and downs of gas prices, housing values and interest rates. That said, customers continue to vote with their wallets and that has better positioned us to ride out the peaks and valleys through the rest of the year and forward."

Car sales increased eight percent to 16,678 in August, compared with 15,448 cars sold a year earlier. Truck sales soared 17.8 percent during the same period to 8,084 vehicles, compared with 6,863 in August last year.

“In spite of our small size, we’ve managed to make solid sales gains while bucking the trend our much larger competitors have been following toward ever deeper incentives,” added O’Sullivan.

Mazda Motor de Mexico (MMdM) continues its string of notable sales with 1,448 vehicles sold - a record that more than doubled the August 2006 figures. On a year-to-date basis, MMdM reported 10,081 sales overall.

In North America, Mazda Canada, Inc., on the other hand, reported sales of 8,646 units, accounting for a 4.7 percent decrease versus last year. On a year-to-date basis, however, sales are up 10.2 percent with 64,038 units sold.

The Mazda Motor Corp. is etching a flourishing mark in the auto industry’s timeline. The Hiroshima-based auto manufacturer, famed for the assembly of quality Mazda exhaust systems and other product lines, divides the company’s sales among Japan, Europe, Australia, North America, and Latin America.

Source:  Amazines.com