Chrysler Receives Award For Town Country

Anthony Fontanelle
November 15, 2007

American automaker Chrysler has been falling behind Asian rivals especially Toyota in terms of sales in the United States auto market. But recently, the automaker pulled a major coup in signing Jim Press who is credited with much of Toyota's success in North America. As part of its turnaround plan, the automaker is continuing its dedication towards the development of vehicles which the general car buying public can appreciate.

Recently, Chrysler's effort has been recognized by the publication Popular Science. The automaker's iconic Town Country recently received the publication's Best of What's New Award. The Dodge Grand Caravan also received the same award.

"For 20 years, Popular Science's Best of What's New awards have honored the innovations that make a positive impact on life today and change our views of the future," said Mark Jannot, the Editor and Chief of the Popular Science Magazine according to The Auto Channel. "PopSci's editors evaluate thousands of products each year to develop this thoughtful list. There's no higher accolade Popular Science can give," Jannot added.

As can be expected, Chrysler is proud of their achievement. Deborah Meyer, the Vice President and Chief Marketing Officer for Chrysler LLC, had this to say: "We are very honored that Popular Science chose the Chrysler Town Country and the Dodge Grand Caravan as award winners for 2008. The Chrysler Town Country and Dodge Grand Caravan are leaders in the minivan marketplace because of what they offer. Innovation, functionality, value, safety and useful features are what set the Dodge and Chrysler minivans apart from the others."

The vehicle according to the automaker is designed for families who are on the go and needs features which can give them the convenience that they need. The vehicle is also using reliable parts which make it a good buy for consumers. Apart from that, the vehicle is also designed to look good and as attractive as a VW hood.

Safety technologies employed by the automobile are some of the key reasons why it was chosen for the award. The Chrysler Town Country comes equipped with advanced multi-stage, low-risk deployment driver airbags. It is also equipped with side curtain airbags which deploys immediately and safely in the unfortunate event of a side collision.

Since it is a family vehicle, the Chrysler Town Country offers entertainment features which are hard to beat. It comes with a SIRIUS Backseat TV which can keep the kids in the family occupied during long road trips. One of the challenges posed to parents during long road trips is containing their children and keeping them entertained. With the Backseat TV, parents, especially the driver, will not be distracted by their toddlers and their young ones who are making things hard for them.

Apart from this, the said vehicle is also equipped with other technologically-advanced features which make it attractive to consumers.

Source:  Amazines.com