Armor All Looks to Shine in Busch Series Racing

Armor All
Source: PressReleasePoint.com
3 April 2006

Legendary logo debuts on hood of Jon Wood's #47 car during 2006 season; Wood conducts search for next pit crew member

OAKLAND, Calif. April 3, 2006 – For the first time in its history, Armor All will zoom into the racing world, sponsoring up-and-coming Busch Series driver Jon Wood and his #47 car. The Armor All logo will appear on the hood for 10 races during the Busch Series 2006 season, including its debut in March at the Atlanta Motor Speedway for the Nicorette 300.

To mark its debut on the track, Armor All also has teamed up with Wood to conduct a nationwide search for the #47 team's pit crew member for a day, launching the "Detail it Yourself (DIY) Dare" contest*. The DIY Dare contest is designed to uncover America's best do-it-yourself "interior and exterior car cleaning buff." One lucky winner will receive a custom built, DIY Garage/Dream shop, and be named an "honorary" pit crew member for Wood's #47 Armor All racing team during the Busch Series race at Lowes Motor Speedway in Charlotte later this season. The winner will be in the pit.

"Armor All joining the car #47 racing team is a real thrill for me and for ST Motorsports," said #47 Car Driver Jon Wood. "I'm hoping that we can spend a lot of time in victory lane this year and I'd love to bring Armor All a couple of big wins in 2006. I take great care of my own cars, so I'm anxious to see who America's best detailer is, and the entire #47 Armor All car team is eager to put the winner right to work," he said.

"Armor All is a leader in the car care industry and now we want to continue that success on the track," said Jon Paluga, marketing manager for The Armor All/STP Products Company. "It's a perfect fit our brand. We love racing and we know our consumers love it. And our DIY Dare contest is a great way to provide a once-in-a-lifetime thrill for our consumers at a Busch Series race," he said.

Contestants can by enter the DIY Dare contest, beginning at midnight on March 31, 2006, by logging ontowww.aa-ownercenter.com. Contestants need to submit a photo of their newly washed and detailed car and a short statement describing how "nobody's car looks as good as mine." The deadline to enter is June 30, 2006.

Five finalists will be selected and flown to Lowe's Motor Speedway in North Carolina. The finalists will square off in a pit-crew challenge, with approximately 20 minutes to clean, buff and detail a very dirty car. A celebrity judging panel that includes Jon Wood will select one grand-prize winner, who will receive their own DIY Garage/Dream Shop. The winner will also participate as an "honorary" pit crew member for Wood's #47 Armor All racing team during the Dollar General 300 Race on Friday, October 13 in Charlotte, North Carolina.

* Open to legal U.S. residents (excluding Puerto Rico, U.S. Virgin Islands, and U.S. Territories and Possessions), 18 years or older. Void where prohibited. For rules, visitwww.aa-ownercenter.com. Contest begins 12:00:01 A.M. EST 3/31/06, ends11:59:59 P.M. EDT 6/30/06. Sponsored by The Armor All/STP Products Company.

About Armor All

The Armor All/STP Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2005 revenues of $4.4 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All® and STP® auto care products, Fresh Step® and Scoop Away® cat litters, Kingsford® charcoal briquets, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, and Glad® bags, wraps and containers. With 7,600 employees worldwide, the company manufactures products in 25 countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $62.3 million to nonprofit organizations, schools and colleges; and in fiscal year 2005 alone made product donations valued at $4.9 million. For more information about Clorox, visitwww.TheCloroxCompany.com.

Contacts

David Kellis
(510) 271-2252
david.keliis@clorox.com

Ross Jacobs
(404) 879-9155
ross.Jacobs@ketchum.com

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