Honda To Reward Helpful Citizens With Brand New Car

Anthony Fontanelle
January 21, 2008

Last year, Japanese automaker Honda's dealerships in Southern California urged members of the community to nominate anyone who they think have been very helpful citizens of the community. And recently, The Auto Channel reported that the Southern California Honda Dealers Association has already selected the three winners of the annual Honda Helpful Awards.

According to the report, the three winners have been chosen from more than 500 nominees. As part of the awarding ceremony, the recipients of the award will be given a gift - a brand new 2008 model year Honda vehicle. The awarding will take place in an invitation-only event at the Santa Monica Pier on the 22nd of January from 12:00 until 2:00 in the afternoon.

The dealership association has initiated their search for the most helpful citizens in the Southern California. The association accepted nominees for the award from September until November of last year. Nominees, according to Honda's dealers, should have to be helpful persons in their community and whose lives will be much more improved with a brand new Honda vehicle. The association also picked the winners based on the criteria of how a brand new Honda vehicle can help the winners become more helpful.

Patrick Adams, the managing director of Secret Weapon Marketing, had this to say according to The Auto Channel. "We were blown away by all of the nominees' stories and the passion of the people who took the time to submit a nomination. We are really proud to extend Honda's helpfulness beyond the media and day-to-day activities of the Helpful Guys and Girls in Blue. The winners' stories are truly inspiring - we're excited to honor each of them at the 1st annual Honda Helpful Awards, and hope this event is the first of many to come in the future."

Last year, when the association was promoting the Helpful Awards, they were aided by Honda Helpful Guys and Girls in Blue. These individuals spread the word around the community about the Honda Helpful Awards. Only residents of California were permitted to be nominated. People were able to nominate who they think are deserving of the new Honda vehicle through online forms, snail mail, and by dropping their entry on dealership entry boxes. Throughout the promotion of the award, Honda has taken the first step of being helpful.

The association is yet to announce what vehicle will be given to the winners or whether they will come with plush Honda Accord floor mats.

Source:  Amazines.com