Fiat Opens Flagship Store In London

Anthony Fontanelle
April 4, 2008

Fiat is a maker of automobiles in Italy and it also manufactures engines. It has its headquarters located in Turin in Northern Italy and was founded back in 1899. Fiat actually is an acronym for Fabbrica Italiana Automobili Torino which, when translated to English, means Italian Automobile Factory of Turin. Fiat, when translated to Latin, means “let there be”.

Recently, the Fiat Group Automobiles UK Ltd. had opened the doors of a new dealership and those who have been there express that the dealership is quite a stylish one. It is known as the Flagship Store and it is located at Wigmore Street, West End in London. During the opening of the store, Fiat had made sure that there was a celebration and the company did it by having a party and an exhibit of designs. You would also notice that the whole showroom has an appealing and unique interior which is made up of glass and chrome. With that, consumers who may be dropping by the dealership would be able to really admire the Fiat vehicles set on display for the glass and chrome combination makes a good background for the automobiles.

Going back just last January, the auto industry was overwhelmed when the car maker introduced a new version of the Fiat 500 which comes with an outstanding car alternator. This time around, Fiat is making sure that the industry continues to look their way through the design given to their Flagship Store. Here, consumers can view just what the car maker has to offer. Those followers of Fiat and the Fiat 500 could venture in the store and be in the presence of such great vehicles. Fiat also shared that the Flagship store would also serve as a good place to hold their corporate meetings. Other parties could also make use of the place to hold fashion shows, exhibits, and be even used as a nice set for those doing film. In fact, CNN, one of the world’s giants in broadcasting, has already booked the place for a seminar which would have auto industry experts and marketers, and media analysts.

The opening of the Fiat Flagship Store came with a party and an exhibit which was named the Fiat Workpop 500. Those who were able to witness the exhibit feasted their eyes on various works of art done by young designers. These designers are also competing against each other to create and design a Fiat 500 accessory.

Source:  Amazines.com