Subaru Canada Ranks The Highest

Anthony Fontanelle
May 27, 2008

Subaru Canada, Inc. (SCI) is at the peak of their game today. The Canadian-based Subaru group ranks highest among auto manufacturer websites in satisfying Canadian new-vehicle shoppers according to the J.D. Power and Associates 2008 Canadian Manufacturer Web Site Evaluation Study; and not to mention their splendid car parts. The 2008 Canadian evaluation study is founded on evaluations presented by 3,639 new-vehicle shoppers who stated they’ll be going to acquire a new vehicle within the next 12 months. The SCI corporate website, www.subaru.ca, and the sites for its network of 89 dealers are supervised, developed and congregated completely in-house in what Subaru considers as an industry first.

"My thanks and congratulations to our talented and dedicated team of developers who have worked so hard to make Subaru the new standard for excellence in this important area," said Katsuhiro Yokoyama, president and CEO of SCI. "The fact that Subaru's satisfaction scores improved significantly during a downward trend in the industry is a real testament to their hard work and the success of their efforts in meeting and anticipating customer needs."

The Auto Channel reported that the study comes across at four significant elements that concern customer satisfaction with websites: information and content, no difficulty of finding the way throughout the website, the eye-catching look of the website, presentation of models with their dazzling car parts and the speed at which pages load throughout the website.

Subaru lead the contest with uncontested authority. The group was ranked the highest along with 25 other auto manufacturer sites, a soaring 73 index points on a 1,000-point scale to obtain a score of 840. On the other hand, overall, the survey came across that satisfaction with manufacturer websites has reduced for a second consecutive year-down 12 points from the time when the study's inauguration in 2006.

"It's interesting to note that the few manufacturers that redesigned their websites in the past year were some of the only automakers to achieve improvements in satisfaction among new-vehicle shoppers. Subaru, in particular, recently completed a total redesign of its website, which has played a notable role in their overall performance improvement since 2007," says Adrian Chung, manager of automotive syndicated research at J.D. Power and Associates.

Notes: Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 89 authorized dealers across Canada.

Source:  Amazines.com