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THINK GENERAL MOTORS WILL WAR UPON FORD
Publication: The New York Times
Date: 11 February 1922 |
Prophets See Signs of Sharp Struggle Between the Automobile Giants.
Special to The New York Times.
DETROIT, Feb. 10.—A lively war in the automobile world is being predicted between the General Motors Corporation, which makes five different cars and has almost unlimited financial backing, and Henry Ford.
It was Ford, according to the prophets, who fired the first gun in the war, when on Feb. 4 he took over the plant of the Lincoln Motor Company, which makes a car in competition with the General Motors' Cadillac, and reduced its selling prices $800 to $1200 on various types. His recent reduction in the price of tractors is also said to have been aimed at General Motors' Samson, as well as other makes of farm power machines.
The Lincoln purchase, it is said, has resulted in orders for cars totaling more than $2,500,000, and has started the Leland plant with an estimated capacity of 4,000 workmen and an early output of forty cars a day. The Cadillac books show 7,000 men employed, with sales orders exceeding by hundreds any like period in the past.
