The Crittenden Automotive Library

CHEVROLET PUTS OUT ENTIRE NEW LINE

Publication: The New York Times
Dateline: Detroit, Michigan

Date: 24 December 1927
Topic: Chevrolet Series AB National

Production Began Dec. 12 and New Cars Will Make Their Bow in Public Jan. 1.

'SPECTACULAR,' SAY MAKERS

New Model to Show Improvement in Design, Construction, Looks, Handling and Riding.

Special to The New York Times.

DETROIT, Dec. 23.—Promising “the most spectacular low-priced automobile of all time,” the Chevrolet Motor Company announced today that a complete new line of motor cars will be introduced to the public Jan. 1.

W. S. Knudsen, President of the company, declared that the official announcement covering all details of the new product would be made on the first day of the new year.

Chevrolet assembly plants have been producing the new car since Dec. 12. Shipments to dealers have been leaving the various assembly plants since Dec. 15, so that the country-wide dealer organization may be prepared for the introductory showing Jan. 1.

Practically every Chevrolet dealer in the United States will have cars ready for public inspection New Year's Day, according to the company officials. This distribution achievement in such a brief space of time was made possible through the production facilities of the company, officials said.

Unofficial reports say that the new car will embody many improvements in design and construction, with new standards in appearance, easier handling and smoother riding qualities.

Without disclosing details, Chevrolet officials declared that the new cars would embody the results of thirteen years' experience and progress in the building of low-priced cars. Lessons learned from thousands of miles of testing on the General Motors proving grounds have been brought to bear on the new product, they said.

All the resources of General Motors have been employed for months to design and build a car that is heralded now as the greatest automobile ever offered by Chevrolet.

More than 5,500 newspapers across the entire country will assist in publishing the announcement in one of the most comprehensive advertising campaigns ever attempted in the automobile industry, according to Chevrolet officials. Every city, town and hamlet in the country will read the details of the 1928 Chevrolet simultaneously on New Year's Day through this advertising plan.