A novel advertising scheme gave Automobile Row a new thrill yesterday morning until the row, suspicious of all thrills, solved the puzzle. The thrill was provoked by a white collie dog in the driver's seat of the automobile, with its paws on the steering wheel, apparently piloting the car through the Broadway traffic. For a few minutes it looked like a new solution of the chauffeur's cap on its head and a pipe in its mouth, seemed to control the machine with the nonchalance of an expert.

Then the row said it couldn't be, and investigation showed that the dog could hardly be trusted alone with a car. By a set of levels hidden from view, the owner of the car, Irving Weed of Poughkeepsie, who sat next to the dog, really did the steering, though in a straightaway driving he said the dog actually held the car to its course and assisted with its paws at the turns.

Mr. Weed has arranged to enter the employment of a motor car sales agency at Poughkeepsie.