PRESIDENT MYRON E. FORBES of the Pierce-Arrow Motor Car Company announced last week that a new, moderately-priced Pierce-Arrow car is under production at the factory, and will be ready for distribution within the next two weeks.

Although mounted on the 130-inch wheel chassis, the new car, it is said, will bear no resemblance to previous Pierce-Arrow models. Body and roof lines, radiator, lamps, fenders and cowl show radically different treatment.

Among the noticeable changes are lower bodies without sacrifice in head room, a visored roof which sweeps from front to rear without a break, airplane-type fenders, novel paneling and molding effects and a new rear shield which conceals the gas tank, and lends a graceful sweep in the body lines. There will also be for the first time in Pierce-Arrow's history a radiator emblem.

Many mechanical improvements are also incorporated.