AMERICA DOMINATES ARGENTINE AUTO SHOW Publication: The New York Times Dateline: Buenos Aires, Argentina Date: 30 November 1928 |
BUENOS AIRES, Nov. 29.—Although the United States is the most important factor in the Argentine import trade, her influence dominates the European only twice a year in the numerous expositions held in Buenos Aires.
The country's eleventh automobile show opened today with an impressive display of the predominance of the United States in the automotive trade with Argentina, which is the second most important export market for American passenger cars the third market for American trucks. One of the chief features of the show was the splendid display of American trucks, which previously had had an unimportant role, but an increase of nearly 100 per cent in imports trucks this year over last puts trucks in the foreground.
Truck manufacturers have found difficulty in persuading Argentine producers to use trucks for short hauls to carry produce from the farms to the railways, but in the past two years this attitude has changed to some extent and the farmers are realizing their practicability as demonstrated by the fact while 12,500 trucks were imported in 1927, this year's imports are expected to reach 25,000. American manufacturers supply 94 per cent of Argentina's imported trucks.
Undoubtedly the excessively warm weather in which Buenos Aires has been sweltering this week will inspire close attention to the passenger car exhibits from those drawn by attractive advertising to invest in an automobile to get away from the heat. The passenger car models are creating most favorable comment and the enthusiastic reception the new models are receiving make it seem improbable that the position the United States holds as supplying 96 per cent of the Argentine passenger cars will be endangered by European competition.
Two months ago American agricultural machines predominated at the agricultural fair, winning considerable praise, and today's success of American automobiles and trucks is regarded as another boon to the development of America's trade with the best South American customer.