EUROPEAN AUTO INVASION NOT UPON US, SAYS NASH Publication: The New York Times Date: 9 December 1928 Topic: Charles W. Nash |
EUROPEAN invasion of the field of American motor car design and engineering need not be feared in 1929, but lower prices on cars in volume production on the Continent may be expected to add to American competition overseas. C. W. Nash, president of the Nash Motors Company, said upon his return recently from a tour of Northern European countries and the annual motor expositions in Paris and London.
“Mechanically, there has been a marked improvement in European motor car design,” said Mr. Nash. “The American industry is credited with remaining comfortably in advance in this respect and also with developing some of the most important of the mechanical features of the manufacturing year, but to my mind both French and English made cars are better today than they were a year ago, and their manufacturers have been able to reduce prices of the cars that are produced in volume.”
One of the most important changes is in the trend of the European coachwork, according to Mr. Nash, who made inspections of key industrial plants in Sweden, Germany, France and England.
“American made machinery is now turning out cars for the volume producers of Europe,” he continued, “and the straight-line production system has taken the place of the old and tedious European methods which elevated production costs for so many years. Manufacturers over there have done considerable organizing for their protection in European markets.”